Business Segments YouGov plc

Equities

Market Closed - London S.E. Other stock markets 11:35:18 2026-02-13 am EST			5-day change	1st Jan Change
203.50 ^GBX	-1.69%		-0.97%	-20.66%

Feb. 09	YouGov's Finance Chief Steps Down	MT
Feb. 09	YouGov announces appointment of James Davies as interim CFO	RE

Breakdown by Business Segment (GBP)

Fiscal Period: July	2021	2022	2023	2024	2025
Marketing Services
Research	-	-	-	178M	177M
Gross Profit	-	-	-	137M	140M
Operating Income	-	-	-	19.8M	19.5M
Shopper	-	-	-	74.2M	128M
Gross Profit	-	-	-	65M	110M
Operating Income	-	-	-	19.7M	27.2M
Data Products	58M	74.1M	85.9M	83.8M	83.9M
Gross Profit	53.9M	67.5M	79.8M	72.2M	68.9M
D&A	-	-	-	-	-
Operating Income	19.4M	27M	36M	27.4M	25.8M
Data Services	45.5M	50.7M	47.8M	-	-
Gross Profit	38.3M	42.7M	40.8M	-	-
D&A	-	-	-	-	-
Operating Income	8.8M	7.7M	7.5M	-	-
Custom Research	65.6M	95.6M	122M	-	-
Gross Profit	51.5M	76.5M	100M	-	-
D&A	-	-	-	-	-
Operating Income	13.6M	21M	27.5M	-	-
Other Revenue Eliminations and Unallocated Costs	-100K	700K	2.8M	-400K	-
Gross Profit	-900K	700K	-100K	-3.4M	-
D&A	-	-	-	-	-
Operating Income	-16.3M	-19.4M	-22.7M	-17.3M	-11.8M

Geographical breakdown of sales (GBP)

Fiscal Period: July	2021	2022	2023	2024	2025
Mainland Europe	30.6M	45.7M	58.2M	-	192M
Operating Income	3.2M	3.3M	4.8M	-	32.1M
Americas	74.8M	99.5M	116M	124M	126M
Operating Income	23M	32.1M	41.1M	28.5M	29.8M
UK	52.1M	57.9M	65.6M	69M	59.7M
Operating Income	16.6M	17.8M	19.5M	11.8M	10.4M
Asia Pacific	14M	20.8M	23.5M	19.6M	28.1M
Operating Income	-100K	1.8M	3.6M	2M	-1.8M
France	-	-	-	-	-
Operating Income	-	-	-	-	-
Nordic	-	-	-	-	-
Operating Income	-	-	-	-	-
Germany	-	-	-	-	-
Operating Income	-	-	-	-	-
Europe, Middle East and Africa (EMEA)	-	-	-	141M	-
Operating Income	-	-	-	20.5M	-
Middle East	4.9M	6.2M	8.8M	-	-
Operating Income	400K	1.7M	2.5M	-	-
Intra-Group Revenues/Unallocated Costs	-7.4M	-9M	-14.2M	-18.6M	-17M
Operating Income	-17.6M	-20.4M	-23.2M	-13.2M	-9.8M