18 June 2019

YouGov plc

("YouGov" or "the Company")

Director/PDMR Dealing

YouGov plc, the international research and data analytics group, announces that it was notified on 17 June 2019 that Sundip Chahal, an Executive Director of the Company, sold 25,000 Ordinary Shares at 500p per share.

As a result of the transaction, Sundip Chahal is beneficially interested in 311,008 Ordinary shares of the Company, equating to 0.29% of the issued share capital.

This transaction, and further PDMR trades, are detailed in the below tables.

Enquiries:

YouGov plc

Tilly Heald (Company Secretary)

020 7012 6000

FTI Consulting

Charles Palmer / Harry Staight

020 3727 1000

Numis Securities (Nomad and broker)

Nick Westlake / Matt Lewis

020 7260 1000

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED

PERSONS

1.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Sundip Chahal

2.

Reason for the notification

a)

Position/status:

Chief Operating Officer (Director)

b)

Initial notification/Amendment:

Initial notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction

monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of

transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial

instrument, type of instrument:

Ordinary Shares of 0.2p each

Identification code:

GB00B1VQ6H25

b)

Nature of the transaction:

Sale of shares

c)

Price(s) and volume(s):

Price(s)

Volume(s)

£5.00

25,000

d)

Aggregated information:

•

Aggregated volume:

N/A

•

Price:

N/A

e)

Date of the transaction:

17 June 2019

f)

Place of the transaction:

London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED

PERSONS

5.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Andy Morris

6.

Reason for the notification

a)

Position/status:

Chief Innovation Officer (PDMR)

b)

Initial notification/Amendment:

Initial notification

7.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction

monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

8.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of

transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial

instrument, type of instrument:

Ordinary Shares of 0.2p each

Identification code:

GB00B1VQ6H25

b)

Nature of the transaction:

Sale of shares

c)

Price(s) and volume(s):

Price(s)

Volume(s)

£5.00

12,000

d)

Aggregated information:

•

Aggregated volume:

N/A

•

Price:

N/A

e)

Date of the transaction:

17 June 2019

f)

Place of the transaction:

London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED

PERSONS

9.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Julien Chevignon

10.

Reason for the notification

a)

Position/status:

CEO Asia-Pacific (PDMR)

b)

Initial notification/Amendment:

Initial notification

11.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction

monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

12.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of

transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial

instrument, type of instrument:

Ordinary Shares of 0.2p each

Identification code:

GB00B1VQ6H25

b)

Nature of the transaction:

Sale of shares

c)

Price(s) and volume(s):

Price(s)

Volume(s)

£5.00

6,000

d)

Aggregated information:

•

Aggregated volume:

N/A

•

Price:

N/A

e)

Date of the transaction:

17 June 2019

f)

Place of the transaction:

London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED

PERSONS

13.

Details of the person discharging managerial responsibilities/person closely associated

a)

Name:

Ted Marzilli

14.

Reason for the notification

a)

Position/status:

CEO - YouGov Data Products (PDMR)

b)

Initial notification/Amendment:

Initial notification

15.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction

monitor

a)

Name:

YouGov plc

b)

LEI:

213800MZGBGCJIPOBB41

16.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of

transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial

instrument, type of instrument:

Ordinary Shares of 0.2p each

Identification code:

GB00B1VQ6H25

b)

Nature of the transaction:

Sale of shares

c)

Price(s) and volume(s):

Price(s)

Volume(s)

£5.00

35,000

d)

Aggregated information:

•

Aggregated volume:

N/A

•

Price:

N/A

e)

Date of the transaction:

17 June 2019

f)

Place of the transaction:

London Stock Exchange [XLON]

This is an excerpt of the original content. To continue reading it, access the original document here.

Attachments

Disclaimer

YouGov plc published this content on 19 June 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 19 June 2019 09:08:02 UTC