On November 20, 2024, Gatemore Capital Management LLP urged YouGov PLC to conduct a review of its business and initiate a sale process. Gatemore Capital attributed the Company's share price performance to operational missteps. Gatemore Capital outlined some concerns include the pollster's failure to provide timely financial forecast and a lack of clarity on achieving mid-term targets.

Gatemore Capital expressed that it is deeply confident in the Company's fundamental strengths and long-term potential. Gatemore Capital added that urgent actions are needed now to help the Company chart a path towards realizing its intrinsic value.