Holding(s) in the Company Published: Apr 17, 2019

TR-1: Standard form for notification of major holdings

NOTIFICATION OF MAJOR HOLDINGS (to be sent to the relevant issuer andto the FCA in Microsoft Word format if possible)i

1a. Identity of the issuer or the underlying issuer
of existing shares to which voting rights are at-				YouGov PLC
tachedii:
1b. Please indicate if the issuer is a non-UK issuer			(please mark with an "X" if appropriate)
Non-UK issuer
2. Reason for the notification (please mark the appropriate box or boxes with an "X")
An acquisition or disposal of voting rights						X
An acquisition or disposal of financial instruments
An event changing the breakdown of voting rights
Other (please specify)iii:
3. Details of person subject to the notification obligationiv
Name			Kabouter Management LLC
City and country of registered office (if applicable)			Chicago, United States
4. Full name of shareholder(s) (if different from 3.)v
			Kabouter I (QP), LLC
Name			Kabouter Fund II, LLC
			Kabouter Fund III, LLC
City and country of registered office (if applicable)			Chicago, United States
5. Date on which the threshold was crossed or			16 April 2019
reachedvi:
6. Date on which issuer notified (DD/MM/YYYY):			16 April 2019
7. Total positions of person(s) subject to the notification obligation
	% of voting rights at-	% of voting rights			Total number of
		through financial instru-		Total of both in %
	tached to shares (to-				voting rights of is-
		ments		(8.A + 8.B)
	tal of 8. A)				suervii
		(total of 8.B 1 + 8.B 2)
Resulting situation
on the date on which	5.91%	N/A		5.91%	105,339,720
threshold was
crossed or reached
Position of previous	6.97%	N/A		6.97%
notification (if
applicable)

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8.Notified details of the resulting situation on the date on which the threshold was crossed or reachedviii

A: Voting rights attached to shares

Class/type of	Number of voting rightsix		% of voting rights
shares
	Direct	Indirect	Direct	Indirect
ISIN code (if possible)
	(Art 9 of Directive	(Art 10 of Directive	(Art 9 of Directive	(Art 10 of Directive
	2004/109/EC) (DTR5.1)	2004/109/EC)	2004/109/EC) (DTR5.1)	2004/109/EC)
		(DTR5.2.1)		(DTR5.2.1)
Ordinary shares	6,229,679		5.91%
ISIN:
GB00B1VQ6H25

SUBTOTAL 8. A			6,229,679			5.91%
B 1: Financial Instruments according to Art. 13(1)(a) of Directive 2004/109/EC (DTR5.3.1.1 (a))
					Number of voting rights
Type of financial in-		Expiration	Exercise/		that may be acquired if		% of voting rights
strument		datex	Conversion Periodxi		the instrument is
					exercised/converted.
N/A		N/A	N/A		N/A		N/A
			SUBTOTAL 8. B 1		N/A		N/A
B 2: Financial Instruments with similar economic effect according to Art. 13(1)(b) of Directive
2004/109/EC (DTR5.3.1.1 (b))
Type of financial	Expiration		Exercise/	Physical or		Number of
			Conversion Pe-	cash			% of voting rights
instrument	datex					voting rights
			riod xi	settlementxii
N/A	N/A		N/A	N/A		N/A
				SUBTOTAL		N/A	N/A
				8.B.2

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9.Information in relation to the person subject to the notification obligation (please mark the applicable box with an "X")

Person subject to the notification obligation is not controlled by any natural person or legal entity and does not	X
control any other undertaking(s) holding directly or indirectly an interest in the (underlying) issuerxiii
Fullchain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held starting with the ultimate controlling natural person or legal entityxiv
(please add additional rows as necessary)

% of voting rights if it

Namexvequals or is higher than the notifiable

threshold

%of voting rights through financial in- struments if it equals or is higher than the notifiable threshold

Total of both if it

equals or is higher than the notifiable threshold

10. In case of proxy voting, please identify:

Name of the proxy holder	N/A
The number and % of voting rights held	N/A
The date until which the voting rights will be held	N/A

11.Additional informationxvi

N/A

Place of completion	Chicago, United States
Date of completion	16 April 2019

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