Holding(s) in the Company Published: Oct 3, 2019

TR-1: Standard form for notification of major holdings

NOTIFICATION OF MAJOR HOLDINGS (to be sent to the relevant issuer andto the FCA in Microsoft Word format if possible)i

1a. Identity of the issuer or the underlying issuer
of existing shares to which voting rights are at-		YouGov plc
tachedii:
1b. Please indicate if the issuer is a non-UK issuer	(please mark with an "X" if appropriate)
Non-UK issuer
2. Reason for the notification (please mark the appropriate box or boxes with an "X")
An acquisition or disposal of voting rights					X
An acquisition or disposal of financial instruments
An event changing the breakdown of voting rights
Other (please specify)iii:
3. Details of person subject to the notification obligationiv
Name			Kabouter Management LLC
City and country of registered office (if applicable)	Chicago, United States
4. Full name of shareholder(s) (if different from 3.)v
			Kabouter Fund I (QP), LLC
Name			Kabouter Fund II, LLC
			Kabouter Fund III, LLC
City and country of registered office (if applicable)	Chicago, United States
5. Date on which the threshold was crossed or	01 October 2019
reachedvi:
6. Date on which issuer notified (DD/MM/YYYY):	02 October 2019
7. Total positions of person(s) subject to the notification obligation
	% of voting rights at-	% of voting rights		Total number of
	through financial instru-	Total of both in %
	tached to shares (to-	voting rights of is-
	ments	(8.A + 8.B)
	tal of 8. A)	suervii
	(total of 8.B 1 + 8.B 2)
Resulting situation
on the date on which	4.97%	-		4.97%	104,853,003
threshold was
crossed or reached

1

Position of previous	5.91%	-	5.91%
notification (if
applicable)

8. Notified details of the resulting situation on the date on which the threshold was crossed or reachedviii

A: Voting rights attached to shares

Class/type of	Number of voting rightsix	% of voting rights
shares
Direct	Indirect	Direct	Indirect
ISIN code (if possible)
(Art 9 of Directive	(Art 10 of Directive	(Art 9 of Directive	(Art 10 of Directive
	2004/109/EC) (DTR5.1)	2004/109/EC)	2004/109/EC) (DTR5.1)	2004/109/EC)
		(DTR5.2.1)		(DTR5.2.1)
Ordinary shares
ISIN:		5,216,218		4.97%
GB00B1VQ6H25

SUBTOTAL 8. A

5,216,218

4.97%

B 1: Financial Instruments according to Art. 13(1)(a) of Directive 2004/109/EC (DTR5.3.1.1 (a))

			Number of voting rights
Type of financial in-	Expiration	Exercise/	that may be acquired if	% of voting rights
strument	datex	Conversion Periodxi	the instrument is
			exercised/converted.

N.A.

SUBTOTAL 8. B 1

B 2: Financial Instruments with similar economic effect according to Art. 13(1)(b) of Directive 2004/109/EC (DTR5.3.1.1 (b))

Type of financial	Expiration	Exercise/	Physical or	Number of
Conversion Pe-	cash	% of voting rights
instrument	datex	voting rights
riod xi	settlementxii
N.A.

2

SUBTOTAL 8.B.2

9. Information in relation to the person subject to the notification obligation (please mark the applicable box with an "X")

Person subject to the notification obligation is not controlled by any natural person or legal entity and does not control any other undertaking(s) holding directly or indirectly an interest in the (underlying) issuerxiii

Fullchain of controlled undertakings through which the voting rights and/or the

financial instruments are effectively held starting with the ultimate controlling natural person or legal entityxivX (please add additional rows as necessary)

	% of voting rights if it	% of voting rights	Total of both if it
	through financial in-
	equals or is higher	equals or is higher
Namexv	struments if it equals
than the notifiable	than the notifiable
	or is higher than the
	threshold	threshold
	notifiable threshold

Peter Zaldivar

Kabouter Holdings Inc.

Kabouter Management,

LLC

Kabouter Fund I (QP),

LLC

Peter Zaldivar

Kabouter Holdings Inc.

Kabouter Management,

LLC

Kabouter Fund II, LLC

Peter Zaldivar

Kabouter Holdings Inc.

Kabouter Management,

LLC

Kabouter Fund III, LLC

10. In case of proxy voting, please identify:

3

Name of the proxy holder	N.A.
The number and % of voting rights held	N.A.
The date until which the voting rights will be held	N.A.

11. Additional informationxvi

Peter Zaldivar is the majority stockholder in Kabouter Holdings Inc., which is the holding company of Kabouter Management LLC. Kabouter Management LLC acts as the investment adviser to Kabouter Fund I (QP), LLC, Kabouter Fund II, LLC, and Kabouter Fund III, LLC.

Place of completion	Chicago, United States
Date of completion	02 October 2019

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