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YouGov plc is a United Kingdom-based international research and data analytics company. The Company provides its clients with data and insights to help them explore, plan, activate and track the impact of their marketing and communication activities. The Company operates in three divisions: Data Products, Data Services and Custom Research. The Company's Data Products division comprises its syndicated data products, which are available to clients on a subscription basis. Its syndicated data products suite includes YouGov BrandIndex and YouGov Profiles, as well as newer behavioral and transactional data. The Company's Data Services division provides its clients with fast-turnaround and cost-effective survey solutions for reaching nationally representative and specialist samples. Its Custom Research division offers a range of quantitative and qualitative research that is tailored by sector specialist teams to meet clients specific requirements.