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    YOU   GB00B1VQ6H25

YOUGOV PLC

(YOU)
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Delayed Quote. Delayed London Stock Exchange - 10/22 11:35:01 am
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YouGov : What's autumn got in store for UK travel?

09/23/2021 | 12:42pm EDT

Summer came and went. And with the way the weather was in the UK, I felt like it never actually came. There were days when I wanted to put the heating on. It turns out I'm not the only one - 43% of Brits say they sometimes turn the thermostat on during the summer and 2% do so frequently.

However, there's no 'bad' weather as they say, and many of us had a cracking staycation at home - on the beaches of Cornwall, hiking in Scotland, exploring vineyards in Sussex or camping in Cornish tepees.

According to YouGov's Global Travel Profiles, over 44% of Brits have decided to take their holiday at home, whilst 30% were navigating the passenger locator forms and seeking the cheapest COVID tests to go abroad. Whilst 13% were unsure about their plans and didn't rush to book anything, and 13% decided they won't be going on holiday at all.

Whatever the weather, the favourite British summertime activity is simply to go on a walk, 60% of the nation favour this above all other activities. Exploring the great outdoors is closely followed by visiting friends and family (57%), travel (52%), going shopping (49%), going sightseeing (47%), attending outdoor performances (47%), and going out to a bar (46%).

In autumn, we start planning more indoor activities such as going to the cinema and attending dinner parties at other peoples' homes. However, with the Delta variant present in the UK and rising case numbers, it's perhaps unsurprising that many are still nervous about returning to cinemas or theatres - only 28% were fairly or very comfortable of doing so in August.

The majority of Brits (63%) think that new Covid-19 restrictions are very or fairly likely to be introduced in autumn too, making plans somewhat less certain. However, one change that the government is planning will be welcomed by the travel industry and travellers alike - the amendments to the 'traffic light' system for international travel.

YouGov ran a survey on the 10th of September to find out what British adults thought about it. Just over a third (33%) thought the system should remain in place, whereas 34% preferred scrapping amber and green categories, retaining red countries and all restrictions associated with governing the arrivals from those countries. Only 11% thought the traffic light system should be scrapped, and 22% were unsure.

As often is the case, we see a more significant difference in opinion amongst the different age groups - younger generations are more supportive of scrapping the system (average of 11%), whilst those over 65+ prefer to keep the traffic light approach in place (40%). Younger generations are also keener to travel abroad in the next 12 months too.

For example, 40% of those aged 25-34 plan to take an international leisure trip, whilst less than one in three of Brits aged 55+ intend to do the same (31%). A quarter of Brits over the age of 55 do not plan to travel in the next 12 months - home or abroad (24%).

As fall approaches and the government continues to monitor the spread of the virus, potential travellers will keep a close eye on the updates to travel. We're already seeing disparate responses to whether the traffic light system should remain in place and it will now be more critical than ever to have up-to-date data on consumer perceptions and their responses to changes that come in the future.

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Disclaimer

YouGov plc published this content on 23 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 23 September 2021 16:41:00 UTC.


© Publicnow 2021
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Net income 2021 12,6 M 17,3 M 17,3 M
Net cash 2021 37,7 M 51,8 M 51,8 M
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Yield 2021 0,42%
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Alexander George McIntosh Chief Financial Officer & Executive Director
Roger George Parry Non-Executive Chairman
Richard Douglas Rivers Chief Scientist
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