Taco Bell announced today that it is launching a national ad campaign to
make sure consumers know that it has not changed products, ingredients
or advertising despite what the Beasley Allen law firm has claimed.
After dropping the class action lawsuit, attorneys at Beasley Allen are
now being asked by Taco Bell to set the record straight with America.
"We stand behind the quality of every single one of our ingredients,
including our seasoned beef, and we want consumers to know that we
didn't change our marketing or product because we've always been
completely transparent," said Greg Creed, Chief Executive Office, Taco
The company is placing full page ads in national publications including Wall
Street Journal, New York Times and USA Today as well as in local
market newspapers including Anniston Star, Birmingham News, Chicago
Tribune, Los Angeles Times, New York Post, Montgomery Advertiser, Mobile
Press Register and Orange County Register. The company is
also executing a campaign to reach its Hispanic customers.
To reach consumers online, the company launched a YouTube video
featuring Taco Bell President Greg Creed speaking about the withdrawal
of the lawsuit. The video will be placed on the company's YouTube
Facebook page (www.facebook.com/tacobell),
and supported with an online campaign on leading search engines and
The Advertising Copy reads:
Would it kill you to say you're sorry?
The law firm that brought false claims about our product quality and
advertising integrity has voluntarily withdrawn their class action suit
against Taco Bell.
? No changes to our products or ingredients.
? No changes to our advertising.
? No money exchanged.
? No settlement agreement.
Because we've ALWAYS used 100% USDA-inspected premium beef.
Sure, they could have just asked us if our recipe uses real beef. Even
easier, they could have gone to our Web site where the ingredients in
every one of our products are listed for everyone to see. But that's not
what they chose to do. Like we've been saying all along, we stand behind
the quality of every single one of our ingredients, including our
seasoned beef. We didn't change our marketing or product disclosures
because we've always been completely transparent. Their lawyers may
claim otherwise, but make no mistake, that's just them trying to save a
We were surprised by these allegations, as were our 35 million customers
who come into our restaurants every week. We hope the voluntary
withdrawal of this lawsuit receives as much public attention as when it
was filed. As for the lawyers who brought this suit: You got it wrong,
and you're probably feeling pretty bad right about now. But you know
what always helps? Saying to everyone, "I'm sorry."
C'mon, you can do it!
About Taco Bell Corp.
Taco Bell Corp. ("Taco Bell"), a subsidiary of Yum! Brands, Inc., (NYSE:
YUM), is the nation's leading Mexican-style quick service restaurant
chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled
Stuft Burritos, nachos, and other specialty items such as Crunchwrap
Supreme®, in addition to the Why Pay More!® Value Menu. Taco Bell serves
more than 36.8 million consumers each week in nearly 5,600 restaurants
in the U.S.
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Taco Bell Corp.
Rob Poetsch, (949) 863-3915
Michael Schiferl, (312) 988-2017