To whom it may concern
October 16, 2012
Yahoo Japan Corporation
Manabu Miyasaka, President & CEO Stock code: 4689

Notification Regarding ValueCommerce Co., Ltd. Becoming a Consolidated Subsidiary

As of October 19, 2012, ValueCommerce Co., Ltd. (Head office: Minato-ku, Tokyo; Representative Director, President and CEO: Yoichi Iizuka; Stock code: 2491, hereinafter ValueCommerce) will become a consolidated subsidiary of Yahoo Japan Corporation. Details are as follows.
1. Reasons for converting ValueCommerce to a consolidated subsidiary
ValueCommerce has been a subsidiary of Yahoo Japan Corporation accounted for by the equity method since April 2005. During that time, the Company has sought to expand operations by strengthening its business relationship with ValueCommerce and working to mutually increase profitability. To that end, the Company has sought to realize synergies in ValueCommerce's affiliate marketing and its StoreMatch services.
Effective today, Yahoo Japan Corporation has become the holder of a majority of the total voting right shares of the subsidiary after ValueCommerce conducted a repurchase of its own shares during a period starting August 27, 2012 to date. This change in ownership composition will result in ValueCommerce becoming a consolidated subsidiary as of October 19, 2012. Under consolidated management, Yahoo Japan Corporation plans to further strengthen the relationship between the two companies and endeavor to increase the corporate value of both companies.
2. Outline of Subsidiary Becoming Consolidated Subsidiary (ValueCommerce)

(1) Name

ValueCommerce Co., Ltd.

(2) Head office

8-1-19 Akasaka, Minato-ku, Tokyo

(3) Representative

Yoichi Iizuka, Representative Director, President and CEO

(4) Main business

Affiliate marketing service and StoreMatch online advertising distribution

service.

(5) Capital

¥1,727 million (at June 30, 2012)

(6) Establishment

March 12, 1996

(7) Major shareholders and shareholding ratio

Yahoo Japan Corporation 43.44% SIX SIS LTD. / Williams Timothy Ronan: 10.86%

(At June 30, 2012)

(8) ValueCommerce's relationship with Yahoo Japan Corporation

Capital ties

The Company holds 43.44% of ValueCommerce's shares and accounts for ValueCommerce as a subsidiary by the equity method.

(At June 30, 2012)

(8) ValueCommerce's relationship with Yahoo Japan Corporation

Personnel ties

One of the Company's corporate auditors is also a corporate auditor of ValueCommerce.

(At July 1, 2012)

(8) ValueCommerce's relationship with Yahoo Japan Corporation

Business ties

ValueCommerce provides the Company with affiliate advertising and other services.

(9) ValueCommerce's Consolidated Performance and Financial Position in the Past Three Years

(millions of yen)

Fiscal year ended

Dec. 31, 2011

Fiscal year ended

Dec. 31, 2010

Fiscal year ended

Dec. 31, 2009

Consolidated net assets

4,641

4,262

3,669

Consolidated total assets

7,215

6,407

5,546

Consolidated net assets per share (yen)

24,028.80

22,084.30

19,307.40

Consolidated net sales

7,789

6,976

6,610

Consolidated operating income

759

553

246

Consolidated ordinary income

832

589

208

Consolidated net income

443

558

23

Consolidated net income per share (yen)

2,299.13

2,915.75

121.08

Dividends per share (yen)

750.00

293.00

-

3. Ownership Status
Before the conversion (At August 23, 2012) Number of shares held: 83,942 shares
(Number of voting rights: 83,942 share equivalent to 44.66% of total voting rights) After the conversion (At October 19, 2012)
Number of shares held: 83,942 shares
(Number of voting rights: 83,942 share equivalent to 50.00% of total voting rights) Note: The proportion of voting rights held before the conversion is as of August 23, 2012, the day ValueCommerce decided to acquire its own shares.
4. Outlook
The effect of converting ValueCommerce to a consolidated subsidiary on the Company's consolidated and non-consolidated performances is expected to be minor.

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