Z : LINE GIFT, Yahoo! JAPAN Shopping and PayPay Mall Begin Linkag…

Yahoo Japan Corporation
LINE Corporation

- Product data of Yahoo! JAPAN Shopping can now be easily linked to LINE GIFT.
- A broader lineup of products for LINE GIFT is now available.
- Aims to strengthen the collaborations between the e-commerce services of LINE and Yahoo! JAPAN.

LINE Corporation (Headquarters: Shinjuku-ku, Tokyo; President and Representative Director: Takeshi Idezawa; hereinafter "LINE") and Yahoo Japan Corporation (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director, CEO: Kentaro Kawabe; hereinafter "Yahoo! JAPAN") today announce the collaboration between LINE GIFT (Japanese only), a service provided by LINE where users can send a wide variety of gifts to their friends using the LINE app, and the online shopping malls operated by Yahoo! JAPAN, Yahoo! JAPAN Shopping and PayPay Mall. Through this initiative, products and inventories of all three platforms will be linked.

LINE GIFT, provided by LINE, is a communication service that lets users send gifts to their friends through LINE chat. With LINE GIFT, users can easily send gifts without having to input a postal address or meet in person for all kinds of occasions, whether it be to send a small thank you gift, or to mark a seasonal event or a major life event. LINE has seen a surge of popularity in LINE GIFT during the COVID-19 pandemic, as users send gifts to loved ones who they cannot meet with in person. As a result, LINE GIFT recorded over 15 million users* as of May 2021.
* Cumulative number of unique users who have sent or received a gift via LINE GIFT

Yahoo! JAPAN Shopping operated by Yahoo! JAPAN is one of the largest online shopping malls in Japan. Its lineup includes a wide range of products from popular home appliances to groceries, daily necessities, and gift items. PayPay Mall, a premium online shopping mall with carefully selected stores provide users with a superior shopping experience. Yahoo! JAPAN Shopping and PayPay Mall together handle approximately more than 400 million pieces of items, and have the largest selection of products in the Japanese e-commerce market.

From August 2021, LINE GIFT and Yahoo! JAPAN Shopping have started to cooperate on sales activities for the existing and prospective merchants, etc., and have supported merchants of Yahoo! JAPAN Shopping and PayPay Mall to participate in LINE GIFT. Now, the three platforms are newly linked in terms of the products to be listed and the product inventory. Through this collaboration, merchants of Yahoo! JAPAN Shopping and PayPay Mall will be able to register their products and inventories in LINE GIFT by making a product listing setting in Yahoo! JAPAN Shopping. As a result, the product lineup of LINE GIFT will be enhanced.*
* Some products may not be eligible due to listing regulations of LINE GIFT.
* To use the function to list in LINE GIFT, merchants need to open a store at LINE GIFT.
* We are currently in the process of contacting the eligible merchants.

As one of the new communication services, LINE GIFT will continue to support users at important moments of communication, such as gift-giving. By strengthening the collaboration between the e-commerce services of LINE and Yahoo! JAPAN, the two companies will aim to enhance the product lineup of LINE GIFT and improve convenience for as many users as possible.

LINE and Yahoo! JAPAN, which have become group companies as a result of the business integration between Z Holdings Corporation and LINE Corporation in March 2021, will continue to strengthen collaborations in various services, while ensuring the safety and security of the users and improving on various issues related to data governance. By enhancing the synergy effects of the collaboration, the two companies will strive to provide the best user experience for people living in Japan and solve social issues.

＜About LINE GIFT＞
LINE GIFT is a communication service that lets users send gifts to their friends through LINE chat. LINE users can easily send gifts to friends and loved ones without having to input a postal address or meet in person for all kinds of occasions, whether it be to send a small thank you gift, or to mark a seasonal event or a major life event. LINE GIFT offers gifts for every occasion, from a simple convenience store coffee to more substantial gifts.
With COVID-19 preventing many people from catching up with their friends and loved ones in person, LINE GIFT has garnered attention as a new communication service that has allowed users to relay their feelings even in such circumstances. The service is experiencing rapid growth, recently exceeding 15 million users*, and recorded a 250% year-on-year increase in annual gross merchandise volume from 2020.
* Cumulative number of unique users who have sent or received a gift via LINE GIFT as of May 2021

Unless otherwise specified, English-language documents are prepared solely for the convenience of non-Japanese speakers. If there is any inconsistency between the English-language documents and the Japanese-language documents, the Japanese-language documents will prevail.