MUNDELEIN, Ill., July 12 /PRNewswire-FirstCall/ -- Z Trim Holdings, Inc. (OTC Bulletin Board: ZTHO), manufacturer of multifunctional dietary fiber ingredients for the food industry, today announced that its corn fiber ingredient will be featured in a cheesecake display at the USDA-Agricultural Research Service (USDA-ARS) booth (#3229 in the Process Expo) at the Institute of Food Technologists Annual Meeting & Food Expo (IFT AMFE), July 18-20, 2010 in Chicago. Samples of the cheesecake will be made available to attendees of both the IFT show and the Process show at the Z Trim booth (#3454 at the IFT Expo).

The fat replacement and cost reduction attributes of multifunctional Z Trim will be demonstrated in the cheesecake application via the replacement of a portion of the cream cheese, resulting in up to 30% reduction in the total calories from fat with no discernable difference in taste or texture. Further, the cost per pound of this finished cheesecake is reduced by 18% by substituting Z Trim fiber and water for the 30% portion of the cream cheese.

"Z Trim corn fiber has unique functional properties that enable it to have high water-holding capacity, smooth texture and neutral taste," said Dr. Mukti Singh of the Functional Foods Research Unit of the National Center for Agricultural Utilization Research of the USDA-ARS, Midwest Area. "Our work at NCAUR has shown that Z Trim corn fiber significantly increases the moistness, density and cohesiveness related to mayonnaise, salad dressings, baked goods and tenderness and juiciness in meat products."

Z Trim is currently working with USDA-ARS to strengthen the intellectual property surrounding the Z Trim products and process under a formal Cooperative Research And Development Agreement (CRADA). The USDA-ARS and Z Trim have a proud partnership history, dating back to 2002 when the exclusive global rights to manufacturing and marketing of Z Trim products were acquired by Z Trim Holdings, Inc. The patent for Z Trim was originally filed by Dr. George Inglett, Research Scientist for USDA-ARS in 1996 (U.S. Patent 5,766,662).

"We're very proud of our association with USDA-ARS," said Steve Cohen, CEO of Z Trim Holdings, Inc. "The USDA provides great innovation and leadership in the field of healthier food products, and Z Trim multifunctional fibers are outstanding examples," he added. "We look to build upon and strengthen our relationship with such an outstanding organization."

ABOUT Z TRIM®

Z Trim Holdings, Incorporated, http://www.ztrim.com, deploys technology, formulation, and product performance solutions built around cutting edge multifunctional dietary fibers for both domestic and international food markets. Made from either corn bran or oat hulls, Z Trim® fiber ingredients contribute multifunctional attributes for food product design and processing, including moisture management, texture and appearance quality, fat and calorie reduction, clean labeling, and cost-control. Z Trim® can provide enhanced eating quality, outstanding product performance, and frequently, improved nutritional profiles in meats, sauces, dressings, microwaveable hand-held snacks, baked goods, fillings, toppings, prepared meals, ice cream, cream cheese, dips, and many other food products.

ABOUT USDA-ARS

ARS is the principal in-house research agency of the U.S. Department of Agriculture (USDA). Congress first authorized federally supported agricultural research in the Organic Act of 1862, which established what is now the USDA. That statute directed the Commissioner of Agriculture "... to acquire and preserve in his Department all information he can obtain by means of books and correspondence and by practical and scientific experiments..." The scope of USDA's agricultural research programs has been expanded and extended more than 60 times since the Department was created.

ABOUT IFT AFME 2010

The IFT Annual Meeting & Food Expo is the only annual event that brings together professionals involved in both the science and the business of food - experts from around the world from industry, academia, and government. Attendees learn about the very latest trends, the newest products, and the most recent scientific innovations and make important new professional connections.

Forward-Looking Statements and Risk Factors

Certain statements in this press release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Z Trim Holdings to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Other factors, which could materially affect such forward-looking statements, can be found in our filings with the Securities and Exchange Commission at www.sec.gov, including risk factors relating to our history of operating losses, that our auditors have expressed substantial doubt regarding our ability to continue as a going concern, the fact that we may dilute existing shareholders through additional stock issuances, and our reliance on our intellectual property. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.


    Media contact:            Investor contacts:
    Phil Versten              Thomas Wagner           John Columbia
                               Legend Securities,      Legend Securities,
    (847) 549-6002             Inc.                    Inc.
    mediarelations@ztrim.com  718-233-2627            718-233-2677

SOURCE Z Trim Holdings, Inc.