Z TRIM HOLDINGS INC 
By
MUNDELEIN, Ill., July 16, 2012 -- Z Trim Holdings, Inc.
(OTC: ZTHO), an agricultural ingredient technology company
and producer of cutting-edge functional ingredients, won
the IFT's inaugural "Making Healthy School Meals Easy"
Challenge with its Smokin' Powerhouse Chili recipe. See the
following link:
http://www.ift.org/Newsroom/News-Releases/2012/June/28/Making-Healthy-School-Meals-Easy-Challenge.aspx.
Z Trim, and the other competitors, were required to convert
a recipe from the 2011 U.S. Department of Agriculture
(USDA) Recipes for Healthy Kids competition into a
manufactured product for widespread distribution and use in
school cafeterias. The products were judged on nutritional
content, flavor, cost and feasibility of application in a
cafeteria setting. Notable Judges included Kit Kiefer from
the Research Chef's Association and Schwan's Food Service
and Executive Chef Charles Wilson from Caesars Palace in
Las Vegas as well as school food service representatives,
food scientists, and high school culinary students,
including Junior Iron Chef Competition Winners.
"We are thrilled to have the opportunity to show how Z Trim
Ingredients can help make healthier the foods that children
already like to eat," said Lynda Caroll, Z Trim's VP of
Sales and Applications. "Incorporating Z Trim in the recipe
not only produced a great-tasting chili, but also reduced
the calorie count enough that we could add a sour cream
topping, which helped put our entry over the top." Caroll
went on, "The exposure from winning this contest will help
us show the food industry and school officials that, by
using Z Trim ingredients, children don't have to sacrifice
great taste to get better nutrition."
Kit Kiefer, who judged the contest and serves as Director
of Culinary Services for Schwan's, commented, "As a leading
supplier to the school food service industry, we are
constantly focusing on healthy options for kids. In fact we
have a tremendous focus on health and wellness throughout
our business. Judging this competition certainly helped me
understand how important ingredient choices are when
developing healthy products that kids and consumers in
general enjoy. Ingredients like Z-Trim allow us to maintain
the high level of integrity and quality we are known for
while providing a cleaner label and a healthier product.
The 1st place "Smokin Powerhouse Chili" was a standout. It
packed a flavorful punch while delivering vibrant flavors
loaded with nutrients. This truly is defining the future of
food."
ABOUT Z TRIM®
Z Trim Holdings, Inc.(www.ztrim.com) is an agricultural
ingredient technology company that owns existing, and has
developed new, products and processes to make use of
biomass for uses in food and many other industries. The
Company currently sells a line of products to the food
industry that can help food manufacturers reduce their
costs and help them solve many production problems. The
Company's revolutionary technology provides value-added
ingredients across virtually all food industry categories.
The Company's all-natural products, among other things,
help to reduce fat and calories, add fiber, provide
shelf-stability, prevent oil migration, and add binding
capacity - all without degrading the taste and texture of
the final food products. Perhaps most significantly, Z
Trim's products can help extend finished products, and
thereby increase its customers' gross margins. Under the
direction of new management since December 2007, Z Trim has
focused its efforts and resources towards the manufacture,
marketing and sales of its industry-changing products,
while simultaneously developing related products and
processes for both food and industrial ingredients.
Forward-Looking Statements and Risk Factors
Certain statements in this press release are
"forward-looking statements" within the meaning
of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. These
statements involve a number of risks, uncertainties and
other factors that could cause actual results, performance
or achievements of Z Trim Holdings to be materially
different from any future results, performance or
achievements expressed or implied by these forward-looking
statements. Other factors, which could materially affect
such forward-looking statements, can be found in our
filings with the Securities and Exchange Commission at
www.sec.gov, including risk factors relating to our history
of operating losses, that our auditors have expressed
substantial doubt regarding our ability to continue as a
going concern, the fact that we may dilute existing
shareholders through additional stock issuances, and our
reliance on our intellectual property. Investors, potential
investors and other readers are urged to consider these
factors carefully in evaluating the forward-looking
statements and are cautioned not to place undue reliance on
such forward-looking statements. The forward-looking
statements made herein are only made as of the date of this
press release and we undertake no obligation to publicly
update such forward-looking statements to reflect
subsequent events or circumstances.
Contact:
Media:
Angela Strickland
(847) 549-6002
Investors:
Thomas Wagner
Legend Securities, Inc.
(718) 233-2627
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