Z-Trim Holdings Inc. : Skidmore to Distribute Z Trim in Midwest & Atlantic Regions

Mundelein, IL (November 3, 2011) - Z Trim Holdings, Inc. (OTC: ZTHO), announced that Skidmore Sales and Distributing has recently added Z Trim® Ingredients to its broad specialty product portfolio, thereby ensuring that food manufacturers in the Midwest and Atlantic marketplaces will have easier access to the multi-functional benefits of Z Trim® Ingredients, the new generation of cellulose. Skidmore Sales and Distributing presently services over 3,000 customers in the Midwest and Atlantic regions of the United States.

Doug Skidmore, President of Skidmore, said, "We look forward to working with Z Trim® Ingredients to provide our customers with a wide range of economical, textural, structural and nutritional benefits from their products. We anticipate our customers will profit greatly from Z Trim's multi-functional ingredients."

"Our new relationship with Skidmore ensures our customers will have prompt, uninterrupted shipments of our products; and the ability to leverage the advantages of Skidmore's technical sales expertise, superior logistics systems and 11 convenient warehouses," said Steve Cohen, CEO of Z Trim®.

About Z Trim® Ingredients - www.ztrim.com(ZTHO)

Z Trim® provides formulation and product performance solutions built around cutting edge cellulose to deliver multi-functional attributes for improvements in food product design and processing, including moisture management, texture and appearance quality, fat and calorie reduction, clean labeling and cost-control.

About Skidmore Sales and Distributing, Inc. - www.skidmore-sales.com

Established in 1963, Skidmore is one of the nation's leading distributor and broker to food processors and manufacturers, offering over 2,500 ingredients from over 150 suppliers. Dedicated to exceeding its customer's needs, Skidmore provides exceptional service, quality ingredients and technical expertise.

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Forward-Looking Statements and Risk Factors

Certain statements in this press release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Z Trim Holdings to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Other factors, which could materially affect such forward-looking statements, can be found in our filings with the Securities and Exchange Commission at www.sec.gov, including risk factors relating to our history of operating losses, that our auditors have expressed substantial doubt regarding our ability to continue as a going concern, the fact that we may dilute existing shareholders through additional stock issuances, and our reliance on our intellectual property. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Contact:

Media:
Angela Strickland
[phone]
[e-mail]

Sales and Marketing:

Daniel J. Dugan

Vice President, Sales, Marketing and Applications

Z Trim®Ingredients

847-549-6002

[e-mail]

Or

Investor Relations:

Alliance Advisors
Thomas Walsh
[phone]

[e-mail]

Legend Securities, Inc.

Thomas Wagner

[phone]

[e-mail]