ZetaDisplay, a digital signage software provider, has appointed Robert Bryhn to the company's newly-created role as chief marketing officer on Sept. 1, according to a company press release.

"The newly created role of a CMO will have a clear focus on supporting ZetaDisplay's offering and market position in a complex international market environment. Robert's assignment will be to create conditions for growth, communicate new innovations and support the team in reaching and engaging with new markets globally," Per Mandorf, president and CEO at ZetaDisplay, said in the release.

Bryhn, 50, has experience from managerial positions within international advertising agencies with a focus on digital media. Bryhn has also worked with digital signage/DOOH media for several years.

"This is a pivotal time for the Digital Signage industry as our customers navigate the post pandemic world in search for effective ways to communicate during an ongoing radical shift in customer and audience behaviour," Bryhn said in the release. "I am really excited about joining ZetaDisplay group management to help propel a continued journey of growth from a European leader to a global leader. Together with all passionate ZetaDisplay colleagues I expect to further explore how we can help our customers evolve and consolidate their approaches, improve their messaging solutions and ultimately make the ZetaDisplay brand stand out in an increasingly digital world."

ZetaDisplay, based in Malmö, Sweden, was founded in 2003. The company handles more than 70,000 display installations on over 50 markets.

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