Zhongxin Fruit and Juice Limited provided earnings guidance for the half year ended 31 December 2016. The group is expected to report a net loss for the half year of 2017. The expected net loss was due mainly to lower revenue recorded in the period attributed to the intense market competition which resulted the reduction in sales volume and the lower selling price of the concentrated fruit juice. share of losses of the joint venture company Linyi SDIC Zhonglu Fruit Juice Co. Ltd. which has recorded losses in the period as compared to profit in previous corresponding period, due to significant lower revenue amid the intense market competition.