Zip Co Limited announced the appointment of critically-acclaimed strategist and marketer Jinal Shah as its chief marketing officer, starting immediately, for the U.S. market. Shah, who has been outspoken about raising the voices of diverse entrepreneurs in business, joins from Feather, where she led marketing. In her new role, Shah will capitalize on Zip’s industry-first ‘BNPL Everywhere’ capabilities and commitment to creating a more financially fearless world for everyone, to drive new creative initiatives, grow brand awareness and increase customer acquisition. Shah has previously held senior roles at S’well, which was among Quadpay’s earliest customers, and Newell Brands. In her agency career, she was instrumental in leading the digital transformation of J. Walter Thompson and helped global brands such as Estée Lauder, Rolex, Unilever, Macy’s, De Beers and American Express deliver impactful stories and experiences for existing and new audiences. She also assisted in the company's M&A efforts as part of its transformation agenda.