"We now realize that even some of our customers could get into trouble with their landlords, and that would not be a nice thing if that happened because of us,"
"All our riders - both our regular fleet, and our fleet for vegetarians, will wear the color red. This means that the fleet meant for vegetarian orders will not be identifiable on the ground (but will show on the app that your veg orders will be served by the veg only fleet)," he added, admitting that the segregation of the fleet could have led to "unintended consequence."
Food choices in
Critics of the new policy said conservative neighborhoods could oppose the entry of delivery partners in red uniforms, which also reveals the food choices of each family, a sensitive issue in
"Your red-shirted delivery riders are gonna get hassled and discriminated against due to this policy," an X user,
Rolling back the color-coded uniform policy, Goyal said the move is to ensure "that our red uniform delivery partners are not incorrectly associated with non-veg food and blocked by any (resident welfare associations) RWAs or societies during any special days... Our riders' physical safety is of paramount importance to us."
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Studies show that 30 percent of
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