G2 announced a new integration with ZoomInfo. Together, G2 and ZoomInfo enable mutual intent data customers to more effectively target, engage, and convert in-market software buyers. The integration helps sales and marketing teams align their activities against a targeted set of in-market decision-makers.
By integrating with the wealth of intelligence in ZoomInfo's SalesOS solution, G2 customers can access more than 300 attributes to build their ideal customer profile (ICP) and overlay actionable insights such as planned technology investments, personnel moves, and website visitor behavior to identify companies that are in-market now. Sales representatives can then utilize ZoomInfo's category-leading contact information to prospect lists of decision-makers at high-intent accounts before beginning outreach. ZoomInfo MarketingOS users can dynamically populate audience segments with G2 Buyer Intent data and trigger targeted display and social ads.
Campaigns will see higher conversion rates and return on ad spend (ROAS) by targeting accounts with high buyer propensity. By integrating G2 Buyer Intent with ZoomInfo, sales teams can: Prioritize accounts actively researching solutions and vendors. Buyer Intent data from G2 tells a company which prospective accounts are researching its products, competitors, and category.
Access to those accounts in ZoomInfo provides a seamless transition from intent discovery to sales outreach; Find professional buyers and influencers with a high likelihood to engage. By matching accounts actively researching relevant pages on G2 with contact data from ZoomInfo, and using additional filters like job title and geography, sales teams can confidently direct outreach to the right targets; Tailor messaging to behavior. With insight on what a target audience is researching and the business topics on their mind, sales teams can build relevant messaging, such as product-specific outreach for accounts visiting their G2 profile.
They can also build new audiences by sharing educational content with first time visitors to their category and industry topics; Reduce churn risk by monitoring customer intent 24x7. Sales teams receive signals when G2 detects that a paying customer is researching a competitor or alternative product. Teams can mobilize to understand the issue, provide solutions, and maintain a great customer experience.
By integrating G2 Buyer Intent with ZoomInfo, marketing teams can: Build effective ABM campaigns. ZoomInfo's MarketingOS can serve targeted display and social campaigns at new companies that show buying intent on specific product, industry, and category pages on G2, filling their marketing funnel with accounts that have a high likelihood of making a purchase; Optimize spend and increase ROAS. G2 insights trigger MarketingOS campaigns exactly when buyers are in-market.
With additional ZoomInfo ICP and technographic filters, customers can capture their most valuable and convertible pipeline; Personalize ad content for buying behavior. Customers can serve personalized, pre-built ads based on where and how accounts are showing interest on G2.com. For instance, if an account is viewing competitors and alternatives, customers can target those accounts with content that speaks to product differentiation and advantages.