ZoomInfo Technologies Inc. announced the launch of ZoomInfo Labs, a dedicated team within ZoomInfo that collaborates with business leaders to create customized, innovative solutions designed to increase revenue by taking advantage of the countless tools within ZoomInfo's RevOS platform. The ZoomInfo Labs team will work with businesses to rethink their data strategy to understand what works, ensuring that targeted messaging is effective. They'll unlock previously unexplored data-driven motions centered around a business's ideal customer profile by incorporating data signals, enrichment, and technographics to improve efficiency.

The team at ZoomInfo Labs will help to ensure that customers are making the most out of the powerhouse solutions within RevOS, which delivers the data, insights, software, and integrations needed by revenue professionals to achieve their growth potential. ZoomInfo Labs is led by Ben Salzman, Senior Vice President of Special Projects, who joins ZoomInfo from its acquisition of Dogpatch Advisors.