Revenue retention of 98% confirms high customer loyalty
Certain markets and older cohorts already performing above 100%
GROWTH IN ACTIVE REPEAT CUSTOMERS
13%
99%(H1 2020: 16%)
(2019: 91%)
5.4m active repeat accounts
Number of active customers increased to almost 9m (up from 8.1m in H1 2020)
ALL-TIME HIGH IN SALES
PER ACTIVE REPEAT
CUSTOMERS
€ 392
€ 371
€ 361
Jan
Mar
Aug
2019
2020
2021
Sales per active repeat customer increased to EUR 392 in August 2021 (based on LTM)
New customer cohorts show high quality with better retention and higher sales per customer
3
SUBSCRIBE & SAVE PROGRAM DRIVES CUSTOMER
LOYALTY AND LONG-TERM EARNINGS PERSPECTIVE
SHARE OF
SALES
SALES1
GROWTH2
54%29%
(H1 2020: 50%)
Subscribe & Save
Growth outperforms
flagship loyalty program
total sales growth
continuously increases
of 16%
significance
Of zooplus active repeat customer sales (customers with at least two orders in 2020)
Net sales of Subscribe & Save vs. PY quarter
Gross sales, (based on z+ customers, LTM)
SALES PER ACTIVE
SUBSCRIBE & SAVE
REPEAT ACCOUNT3
ACCOUNTS
€ 545
2.1m
Subscribe & Save
As of end of H1 2021
generates 86% higher
(+26% vs. PY)
sales per active repeat
account
4
HIGH-MARGIN OWN BRANDS BUSINESS IS GROWING
ABOVE 30%
+31%
Own brands sales* increased by
175m
31% compared to H1 2020
representing a sales share of 17%
+31%
Strategic relevance of own brands
133m
business as differentiator and loyalty
driver
101m
H1 2019
H1 2020
H1 2021
*Including own brands pet care & accessories sales
5
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zooplus AG published this content on 17 August 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 August 2021 05:52:04 UTC.
Zooplus AG, also known as zooplus.de, is a Germany-based retailer of pet supplies. The Company markets products mainly through their online stores. It offers over approximately 8000 products, including dry and wet pet food and food supplements, accessories, including toys, care products, and hygiene products, scratching posts, dog baskets. The Company sells food and accessories for dogs, cats, small animals, birds, reptiles, fish and horses and delivers the goods to approximately20 countries. It also provides a range of free content and information accessible through Websites, such as veterinary and other animal-related advice, as well as interactive features, such as discussion forums and blogs.
ZOOPLUS SE 
