Zuora, Inc. announced the launch of a new offering in partnership with Snowflake, the Data Cloud Company. Zuora® Secure Data Share for Snowflake will combine the power of Zuora and Snowflake by analyzing data from multiple sources into meaningful metrics that will nurture and monetize ongoing customer relationships, helping to accelerate recurring revenue. Companies across a variety of verticals are recognizing the power of the Subscription Economy®, but the most successful recurring revenue businesses are leveraging their data to compete and create better customer experiences.

Data engineering teams are often overwhelmed with routine changes in data models and report requests while managing massive amounts of data. By combining data from Zuora with their preferred business intelligence (BI) solutions, Zuora Secure Data Share for Snowflake will unlock insights such as identifying macro trends, and better predicting subscribers at risk of churn or ready to upgrade, helping companies better understand their subscription businesses. Zuora Secure Data Share for Snowflake makes it easier and faster to combine data from multiple systems into a 360-degree customer journey on a single dashboard.

Data from CRM, ERP, customer success, support and other tools helps enterprises better understand feedback and make changes to their subscription offerings. Zuora Secure Data Share for Snowflake will include: Managed Warehouse: Allows companies to access their Zuora data within Snowflake to join with data from other solutions. Using their preferred BI solutions, or “Bring Your Own Business Intelligence” (BYOBI), allows companies to examine data in new ways to identify positive trends and potential red flags without months of wait time.

Managed Pipeline: An automated change-driven data stream to Snowflake, which syncs data in under 10 minutes on average, replacing methods which can take hours for batch processes to run.