It was 1963 when Giovanni Borghi inaugurated our factory, and in that year a beautiful song, Claudio Villa's Jammo jà, was heard all over Naples. Come on, let's go said the lyrics. Come on, let's go, a new day has dawned, a new season, a new technological era.
Today we are ready too, ready to reach the factory and give our best every day. This is Naples, enthusiasm, warmth and work ethics: many of our families have been working on these production lines for three generations. Employees' children and grandchildren, but even husbands and wives, love stories have bloomed here.
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Whirlpool Corporation published this content on 30 October 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 30 October 2019 17:16:07 UTC
Whirlpool Corporation is the world leader of the manufacturing and the marketing of large domestic equipments. The group's products are marketed mainly under the Whirlpool, Maytag, JennAir, KitchenAid, InSinkErator, Yummly, Amana, Bauknecht, Indesit, Hotpoint, Ignis Consul, Brastemp and Acros brands. Net sales break down by family of products as follows:
- refrigerators, freezers and air conditioners (31.7%);
- home laundry appliances (26%): washing machine and dryer;
- cooking appliances (25.6%): oven, microwave ovens, hoods, cooktops;
- dishwasher (9.2%);
- other (2.8%): mixers, toasters, culinary robots, etc.
The remaining net sales (4.7%) are from spare parts sales and after-sales services.
At the end of 2022, the group has 35 production sites worldwide.
Net sales break down geographically as follows: North America (58.2%), Europe/Middle East/Africa (20.4%), Latin America (15.9%) and Asia (5.5%).