4imprint Group is trading in a bullish trend and several elements argue for the continuation of this trend.

From a fundamental viewpoint, the company is strong. It has a reasonable valuation with an "EV/Sales" ratio of 0.6x. The Thomson Reuters consensus revised regularly upward EPS estimates of the company for the current year. The great business predictability emphasize the quality of this investment in the short-term.

Technically, the security is in an uptrend on all time scales and it is supported by the 20-day moving average. The bullish trend will not be stopped until prices are above the GBp 500 short term support. This trend should allow the stock to reach its GBp 525 short term resistance, which will be the first target price. Then, the level of the bullish trend line, at GBp 540, is likely to be joined.

According to both technical and fundamental elements, it seems opportune to take a long position at the current price. The bullish trend should allow the security to reach the GBp 525 resistance. If the stock crosses it, a new target price will be set at GBp 540. A stop loss will be placed under the GBp 500 short term support to avoid a downtrend.