Ibis - The World's Best Known Economy Hotel Brand Celebrates 50 Years of Market Leadership,
This year, ibis, the world's best known economy hotel brand, celebrates its 50th anniversary. ibis was established in 1974 on three core promises: affordability, innovation and quality. Democratising travel and hospitality, it was the first hotel brand in
ibis has democratised travel for 50 years and today is the leading global economy hotel brand, with more than 2,500 locations in 79 countries across the three brands: ibis, ibis Styles and ibis budget. Continuing to break new ground with a pipeline of over 320 hotels, ibis will continue to expand its presence to new markets in 2024 and beyond, marking its 50th anniversary by opening into its 80th country by the end of the year, with the opening of the ibis Styles Reykjavik Muli in
In recognition of 50 years of market leadership and hospitality for all, this year ibis will launch a new brand culture program, global employee ambassadorship and brand campaign, doubling down on the brand's founding principles and reminding the world that ibis is the market leader and a brand to love because of its people.
ibis is a true power brand. Known the world-over, ibis democratised travel, making quality travel experiences possible for everyone, irrespective of budget. The 50th anniversary of ibis is not just a celebration, it's a testament to five decades of unwavering dedication to making travel possible, offering caring hospitality for all and the brand's undisputed leadership in the economy segment. This year we proudly celebrate our anniversary and the people and communities that have stayed with us and grown with us. For 50 years, we have welcomed and developed our people, giving them a foundation in hospitality excellence, fuelling their skills and passion. The ibis brands are where people start their career and where people first start to travel. People start, and stay, with ibis. This has been true for 50 years and will remain true for the next 50 because we know ibis is a rare gem and people are what makes the difference.
In 2012, Accor established the ibis family, consisting of three brands, ibis, All Seasons (now ibis Styles) and
Accor guest data* from five key markets -
Driven by the strength of the ibis brand, the distinct three sub-brands - ibis, ibis Styles and ibis budget - each have a different brand design, personality and promise, all unified by the ibis spirit of openness and the promise of affordability, convenience and comfort:
ibis offers caring hospitality for all, a place where each guest enjoys a comfortable, good-quality stay with vibrant social spaces, often using music to connect people. Fresh, new design concepts are being rolled out around the world to great acclaim, bringing the brand's vision of affordable, comfortable, social design to life through three innovative standardised concepts, Plaza, Agora and Square.
ibis Styles offers creative flexible hospitality, powered by excellent comfort and unique designs to inspire our guests to express their own creative personality. ibis Styles, each with its own design, has 640+ locations and 640+ designs worldwide.
ibis budget a simple offer of a smart and comfortable stay, committed to reliable affordability.
Together, ibis, ibis Styles and ibis budget provide comfortable stays, quality design, friendly service and affordable travel experiences in central and city locations worldwide, with nearly 1700 hotels in
The 50th anniversary is about reinforcing our position as the leading brand in the economy hotel segment and embracing our future with renewed energy and enthusiasm, adds Lamouche.For 50 years ibis has got the essentials right and delivered them with heart. People are the differentiator for ibis, because we know you'll get the most out of your trip when we put the most into your stay.
Guests, talents and locals can look forward to an exciting year with anniversary events, celebrations and new hotel openings around the world.
*Accor ALL Insiders Data from 278 guests in 5 key markets: FR, AU, DE,
**Travelsify analyzed 18.7m guest reviews covering 12,560 hotels in Q3-2023 from 16 global and regional brands. The study revealed that ibis has +12pts advantage over comp set on Friendly Staff.
About the ibis brands
Since 1974, ibis has been a trailblazing brand, founded on the core principles of affordability, innovation and reliability. Democratizing travel and hospitality, it was the first hotel brand in
About Accor, a world-leading hospitality group
Accor is a world leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor's unmatched position in lifestyle hospitality - one of the fastest growing categories in the industry - is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and more than 260,000 team members worldwide. Members benefit from the company's comprehensive loyalty program - ALL - Accor Live Limitless - a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 - Acting Here, Accor Solidarity,
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