Afterpay announced a partnership with Sephora to offer customers the flexibility to pay in four installments when shopping for their favorite beauty brands and products in the U.S. The partnership underscores both brands' commitment to address their customers' needs and will deliver an omnichannel experience that makes purchasing everyday beauty essentials easy, convenient and accessible to more shoppers. Sephora shoppers in the U.S. can Afterpay more than 340 curated brands including Sephora-exclusives, Black-owned brands, and viral favorites like Glow Recipe, Fashion Fair, and Rare Beauty by Selena Gomez. The partnership will make thousands of products accessible to more U.S. customers by offering them the option to pay over time with Afterpay online at Sephora.com, at hundreds of stores nationwide, and via the Afterpay app and Sephora app.

The BNPL payment service is anticipated to expand to Sephora Canada later this year. More than 20 million active customers use Afterpay at over 144,000 of the world's favorite retailers to purchase the things they want and need most without falling into revolving credit card debt.