AnyMind Group announced that Reckitt Benckiser has selected AnyMind Group's Digital Distribusi Indonesia (DDI) as e-commerce enabler for its Dettol and Durex brands for Tokopedia and Lazada in Indonesia. Dettol offers a line of trusted protection products for individuals and families from disease-causing germs, whilst Durex is a manufacturer of various contraceptive products. DDI will provide services for Dettol (on Tokopedia) and Durex (on Tokopedia and Lazada) such as store operations, customer service, inventory management and prepayment for promotions.

This is further enhanced through AnyMind Group's proprietary technology, particularly e-commerce management platform, AnyX, to streamline store operations and analytics. Previously, DDI was also selected to manage Reckitt's Mead Johnson brands (Enfagrow and Enfamil) for store operations, customer service, inventory management and prepayment for promotions, supplemented with AnyMind Group technology.