Artefact announced the expansion of its operations to the US. Headquartered in New York City and with a presence in Los Angeles, Artefact USA will help the company better serve its global accounts, initiate relationships with US-based clients and build stronger ties with local partners. Industry veteran Ghadi Hobeika will lead the company’s business development in the region; he joins Artefact from real estate giant Unibail-Rodamco-Westfield to establish the US operations and then serve as Managing Partner for Artefact USA. Artefact works with its clients to transform their operations by unlocking the value of the data they hold. Blending data expertise, consulting methodologies and digital marketing, its objective is to drive customer-focused experiences. The US team will work closely with Artefact’s global offices; software engineers and data scientists at the company’s Paris hub will be a pivotal part of leveraging the company's data marketing, data science and data engineering expertise and proven methodologies. Artefact has emerged as a global leader in end-to-end data-driven services, from strategy and data governance to operations. It has led major data transformation projects using the company’s core offerings (which include Data Maturity Assessment, Marketing ROI, Marketing Mix Modelling and the eCommerce Acceleration suite) for global companies including L’Oréal, Sanofi, Samsung and Danone.