Bakkavor announced the appointment of Sanjeevan Bala, who will join the Board of Bakkavor on 1 August 2021 as an Independent Non-executive Director and a member of the Audit and Risk Committee. Sanjeevan is a highly experienced multi award-winning data and analytics professional with a proven track record of driving customer-centric business transformations through the strategic use of data resulting in EBIT and revenue growth. Sanjeevan has successfully operated across a range of sectors including media, retail, financial services, e-commerce and telecoms. He brings expertise in digital transformation, data and AI (both the science and development of new operating models and organisational structure to leverage the value of data), innovation and culture. Sanjeevan has had exposure to the food and beverage sector through his time consulting with PwC to Bestfoods, and through his time with Dunnhumby working with Tesco. He is currently the Group Chief Data & AI Officer at ITV plc and a Non-executive Director at Scholars' Education Trust.