LONDON (Reuters) - British online fashion retailer Boohoo on Wednesday reported a 7% fall in annual core earnings in line with guidance after revenue dropped 17%, partly reflecting its strategy to target more profitable sales.

The group, whose brands include PrettyLittleThing and Nasty Gal, made adjusted EBITDA, its preferred profit measure, of 58.6 million pounds ($73.2 million) in the year to Feb. 29 2024, at the bottom end of guidance of 58-70 million pounds and versus 63.3 million pounds made in 2022/23.

($1 = 0.8010 pounds)

(Reporting by James Davey; editing by Sarah Young)