Digital Media Professionals Inc. announced new Platform IP offering that provides highly optimized bus interconnect and memory interface IP cores and enables industry leading system level performance and low power implementation in SoC. DMP Platform offering enables performance optimization and low power implementation based on DMP's decade long GPU and SoC design experiences in the areas of priority control and bandwidth sharing between CPU and GPU plus the performance optimization of DDR DRAM I/F for CPU and GPU applications. New Platform IP offers two products: Loputo|BUS: The optimized bus interconnect IP to CPU and GPU bus access characteristics including support for OCP-IP, AMBA AXI4/AXI3, AHB, APB protocols, smart and dynamic priority control and optimized power control; Loputo|MEMC: The optimized DRAM controller to various characteristics of CPU and GPU master interface and DRAM memory access including features such as smart request control, various memory access pattern support. It also supports QoS control for real-time access transactions such as LCD controller and camera interfaces. DMP Platform IP products can be provided as stand-alone products or married with the SMAPH graphics core family. Joint-solution enables highly balanced system integration without extra optimization cost for power consumption and performance. Smart control mechanism of power and memory QoS will also reduce cost in both hardware and software development area.