Embracer Group AB has appointed Careen Yapp to the newly created position of Chief Strategic Partnerships Officer. Careen will serve as part of the Group Executive Management Team. Onwards the Group Executive Management will thus consist of Lars Wingefors, CEO, Johan Ekström, CFO and Deputy CEO, Ian Gulam, Chief of Staff, Legal & Governance and Careen Yapp, Chief Strategic Partnerships Officer. Careen brings more than twenty years of technology and entertainment experience to her new role, including executive business development and licensing positions at Sony Computer Entertainment, Konami Digital Entertainment and others. She joins Embracer
Group from Google Stadia where she led the strategic direction and pursuit of global content partnerships for Stadia and entry point partnerships for Immersive Stream for Games. Prior to Google, Careen led business development and account management at Gaikai, a division of Sony Computer Entertainment. As Chief Strategic Partnership Officer, Careen will be responsible for aligning strategic Group partnership objectives with each operative group to drive Group-wide results. While maintaining the culture of the decentralized operating model, Careen will work together with the Group Executive Management Team and the operative groups to shape Group partnerships, lead business development at group level as well as drive business synergies and collaborations across the group.