Ericsson (NASDAQ: ERIC) today published its latest ConsumerLab Report revealing the survey results of consumers' perceptions of Fixed Wireless Access (FWA).
First of its kind globally, covering 19 countries, including Turkiye and representing 370 million households, where 1.2 billion individuals live, the Ericsson ConsumerLab study findings offer a diverse and comprehensive understanding of the evolving consumer choices and perceptions related to FWA as a connectivity option.
The report provides service providers with the tools they need to capture FWA growth and recommends value-based, performance-based and customization-based positioning strategies to capture different household segments and drive FWA adoption effectively.
In Turkiye, the survey included 1,000 household representatives, comprising 100 active FWA users, and represented a total population of 50 million residents in the surveyed households.
The findings from Turkiye reveal a shift in trend: FWA is becoming the primary choice for connectivity to homes., with 8 in 10 households opting for FWA as a full replacement for previous connectivity used. Their commitment to FWA and the enhanced capabilities that FWA brings - serve to support the view that FWA is a booster for enhanced connectivity, as it enables households to enjoy better and more reliable connectivity.
Additionally, 1 in 3 households believes that wired capabilities are superior to wireless, especially in terms of speed and reliability. The main driver for choosing FWA is to get higher speed, while the main barrier is the perception that wired offers greater consistency and stability.
The study also shows that households expressed higher satisfaction using FWA than fiber in terms of service experience (delivery time, contract conditions, equipment quality and cost level), and satisfaction is on par with fiber for network performances (speed, indoor coverage, security, and capacity).
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