Eureka Forbes Limited announced the appointment of Sameer Wanchoo as the company's new Chief Marketing Officer. In this role, Sameer will be responsible for leading all the marketing activities across categories, accelerating the company's growth and strengthening the brand's overall leadership position. Prior to this, he was associated with Cavin Kare India as Vice President, Marketing.

In the internal realignment, Shashank Sinha, a veteran at Eureka Forbes Ltd. earlier responsible for the marketing function moves into the role of Chief Transformation Officer leading business transformation.