Gannett : Chief Executive Officer Mike Reed Participates in Columbia AdTech Conference
April 11, 2024 at 07:07 pm EDT
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April 11, 2024
Columbia AdTech I April 11, 2024
Gannett Chief Executive Officer Mike Reed participated in the Columbia AdTech Conference hosted at Columbia Business School in New York City.
The Columbia AdTech Conference is an annual half-day conference that touches on recent developments in advertising technology, focusing on the sector itself and the broader ecosystem as well as the impact and implications of public policy. Industry executives, investors, academics, policymakers, regulators, and students are all encouraged to attend.
Mike Reed addressed "Regulating AdTech: Privacy versus Competition" moderated by Jonathan Knee, Columbia's Michael T. Fries Professor of Professional Practice of Media and Technology, with fellow panelists Former Chairman of the Federal Trade Commission, Jon Leibowitz, and CEO Emeritus of Interactive Advertising Bureau, Randall Rothenberg.
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Gannett Co., Inc. is a diversified media company. The Company operates through three segments: Domestic Gannett Media, Newsquest and Digital Marketing Solutions (DMS). Its Domestic Gannett Media segment comprises USA TODAY, daily and weekly content brands in approximately 220 local United States markets across 43 states and its community events business, USA TODAY NETWORK Ventures. Its core print offerings include home delivery offered on a subscription basis, single copy, and non-daily publications. Its Newsquest segment in the United Kingdom consists of over 220 digital news and media brands across its portfolio, including over 150 daily and weekly newspapers and over 70 magazines. Its DMS segment is dedicated to helping local businesses succeed through digital advertising and marketing solutions. The DMS segment, under the brand LocaliQ, is a cloud-based platform of fully-digital products that delivers customers and drives leads through technology and insights.