Grove Collaborative Holdings, Inc. announced the launch of its new Grove Co. Summer Limited Edition Collection with The Nature Conservancy. The collection celebrates the ongoing work to support conservation across two million acres of the Emerald Edge temperate rainforest in Southeast Alaska, led by Indigenous peoples in partnership with The Nature Conservancy and supported by Grove Collaborative.

The new Grove Co. collection celebrates summer in Alaska and the progress made in advancing forest and community health to date, marking Grove?s first partnership with an organization to develop a collection that was crafted with a cause. A core component of the collection is the use of upcycled Natural Origin Fragrances for the exclusive Coastal Cedar and Summer Huckleberry scents.

Ingredients were derived from industry by-products, including sawdust from the cedar chest and closet industry that was rescued and distilled into unique upcycled cedarwood essential oils. The new fragrances transport consumers to the Southeast Alaskan wilderness: Coastal Cedar smells like the misty Alaskan coastline, where sea meets cedar forests, and features seven essential oils and nine upcycled ingredients. Summer Huckleberry smells like tart, wild berries and features fourteen essential oils and ten upcycled ingredients.

The collection features eight products in the exclusive Coastal Cedar and Summer Huckleberry fragrances ranging from $4.49 to $12.99, including both ready-to-use and concentrated formulas. Grove recently announced their first ready-to-use collection in April 2024 and is expanding on both formats with this summer limited edition collection, including: Ready-to-Use Hand Soap: Cleans and softens skin using an aloe-infused hydrating formula and Natural Origin Fragrance, $4.49 in 7.5 oz aluminum bottles with a reusable pump in both Coastal Cedar and Summer Huckleberry. Ready-to-Use Dish Soap: Plant-based formula works in seconds on 1,000+ dishes, $5.99 in 16 oz aluminum bottles with a reusable pump in Coastal Cedar only.

Ready-to-Use Room Spray: Made with clean ingredients and Natural Origin Fragrance, $9.99 in 8 oz glass bottles with a pump in both Coastal Cedar and Summer Huckleberry Laundry Detergent Sheets: Pre-cut and pre-measured sheets that fight tough stains, $12.99 for a 32 count package in 100% plastic-free kraft paper packaging in both Coastal Cedar and Summer Huckleberry. Swedish Dishcloth: Made of cellulose and cotton and offering a more sustainable alternative to paper towels, $9.99 for a two-pack with each dishcloth lasting up to six months. For this collection, Grove Co.

leaned heavily into showcasing sustainable material choices, including the brilliant brushed aluminum of the brand?s ready-to-use bottles, infinitely recyclable glass and aluminum, and FSC-certified kraft paper. Grove partnered with Amy MacCready, a multidisciplinary digital artist, surface pattern designer, and illustrator, to create two unique and exclusive packaging designs inspired by the two fragrances. For Coastal Cedar, Amy created an original pattern that brings to life the wild coastlines of Alaska, featuring Arctic terns in flight and rocky islands studded with cedars.

Summer Huckleberry features a field of colorful wildflowers and the ripe red huckleberries native to the Tongass rainforest.