Irwin Naturals Inc. (CNSX:IWIN) entered into an agreement to acquire Keta Media, LLC on September 29, 2022. The total consideration at closing will be paid in cash consideration, including the assumption of certain debts of Ketamine Media. The total consideration is to be paid in a combination of cash and stock, with the maximum payable contingent on a number of milestones related to profitability and operational goals. The transaction is subject to to certain customary closing condition and regulatory approvals.

Irwin Naturals Inc. (CNSX:IWIN) completed the acquisition of Keta Media, LLC on March 17, 2023. The total consideration paid in exchange for the membership interest consisted of $1,500 in cash paid at closing of the transaction and $1,500 payable within one year in cash. The pre-acquisition owner of KM is also eligible to receive additional consideration based on certain financial metrics.