Manchester (population: more than 550,000) represents the largest UK city region economy outside London. It has an outstanding reputation as a centre of excellence for business and retail, and is also renowned for its digital and IT, financial sectors and universities. Manchester was voted 'the most liveable city in the UK (source: The Economist, 2019).
JCDecaux will develop, maintain and sell the digital Out-of-Home advertising space on 86 CIPs (172 digital screens), with installation set to begin in the second half of 2021. Locations will include Piccadilly, Deansgate, Market Street, King Street, Portland Street and the Northern Quarter.
Councillor Nigel Murphy, Deputy Leader of Manchester City Council, said: 'We welcome the appointment of JCDecaux as one of the city's media partners following a competitive process and some extremely high-quality bids. We look forward to working with them to bring modern infrastructure and new digital screens to Manchester city centre. JCDecaux has a long history of working in Manchester and has shown a strong understanding of our vision, with a desire to support our work across a range of environmental and social impact projects - including our commitment to becoming a zero-carbon city by 2038.'
Jean-François Decaux, Co-Chief Executive Officer of JCDecaux, said, 'JCDecaux is very proud to have been awarded this important contract by Manchester City Council and we are excited to continue this important relationship that began over 22 years ago. We look forward to developing our partnership further through this best-in-class new digital street furniture that will support vital community and environmental initiatives in Manchester. This contract underlines the power of the public screen to enhance life in cities. The Community Information Panels will enable Manchester City Council to meet their sustainability and communication goals and provide an outstanding media channel for national and local brands in this dynamic and future-facing city.'
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JCDecaux SA published this content on 23 November 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 09 December 2020 08:42:03 UTC