François-Xavier Pierrel is 43 years old and holds a Masters II degree in Brand Strategy and an Executive MBA in Management and Communication from CELSA, as well as a Masters in International Procurement and a technical degree in Marketing.
He began his career in the telecoms industry in 2000, working in the sales departments at 3com, Panasonic and Chicony. For nearly ten years, his various roles allowed him to contribute to each of these companies' digital transition.
François-Xavier Pierrel joined Microsoft in 2011 as Head of Adtech solutions for France and Benelux. In 2013, he joined Facebook as Head of Marketing Science for Southern Europe, before taking over as Global Director Data, CRM & Social for Renault in 2017.
As an expert in using data to transform businesses, François-Xavier Pierrel - supported by his team - is responsible for:
- strengthening the Group's global data strategy to deliver growth, taking into account each country's specific features;
- rolling out this strategy while observing security and personal data protection rules (such as the EU GDPR), working with both IT and legal teams as well as all departments concerned;
- instilling a data-centric corporate culture.
François-Xavier Pierrel is based in Neuilly-sur-Seine.
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JCDecaux SA published this content on 05 November 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 05 November 2018 16:55:05 UTC