JCDecaux announces that JCDecaux Pearl & Dean (hereafter referred to as 'JCDecaux Transport') has been awarded the renewal of its exclusive advertising contracts in Hong Kong with MTR Corporation for the management and advertising operation of eight MTR (Mass Transit Railway) lines, as well as the non-exclusive rights to sell and promote MTR's mobile advertising.

JCDecaux specifies that the eight lines operated constitute 'the largest share of the transport advertising market in Hong Kong'.

The renewal of these contracts is effective from January 1, 2024 to December 31, 2028, with MTR having the option to extend them for up to 10 years in total.

By winning this tender, JCDecaux Transport strengthens its portfolio in Hong Kong as well as its leading position in the metro advertising market in China.

Copyright (c) 2024 CercleFinance.com. All rights reserved.