JD com : To Open Three SEVEN FRESH LIFE Stores in December

by Ling Cao

JD will officially launch three SEVEN FRESH LIFE stores in Guangzhou between December 18 to 25, providing local residents with convenient fresh food shopping experiences. All of the stores will begin offering online orders today, providing doorstep delivery service to customers in as fast as 30 minutes.

One of the new SEVEN FRESH LIFE stores ready to open in Guangzhou

The stores will be open 24 hours a day. Customers can enjoy instant fast delivery service, or choose to pre-order for the time that suits their preferences, satisfying the tailored demand from local people. The stores will include comprehensive categories such as fruits and vegetables, eggs and meat, seafood, daily necessities, and ready-to-cook products, as well as milk and beverages, snacks, wines, personal care and more.

A representative from SEVEN FRESH emphasized how the stores will prioritize the customer experience. 'Apart from the omnichannel shopping experience provided for customers, we also take high priority on ensuring product quality, and providing various refund policies for scenarios including fresh produce that has wilted, damaged packaging and late delivery. Our aim is to provide a worry-free experience for our customers.'

The first SEVEN FRESH LIFE was opened in Beijing in late 2019. Leveraging JD's supply chain, retail and R&D capabilities, the model has quickly been put into application in Guangzhou.

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