L'Oréal S.A. announced that following the retirement of Alexandre Popoff, President of L'Oreal Eastern Europe Zone, L'Oreal creates a new Europe Zone to be led by Vianney Derville, currently President of L'Oreal Western Europe Zone. Under his leadership, the two former zones of Western Europe and Eastern Europe will come together as one single Zone. This organizational change has been designed to put in place the optimum conditions to help drive future growth and represents the last stage in the reorganization of the Group's Zone structure. Vianney joined the Group in 1992, as a product manager in the Consumer Products Division in France for Lascad. In 1999, he was next appointed as General Manager for the CPD Division in Japan, a position he held for 4 years. Following his success in Japan, Vianney was subsequently appointed as General Manager for L'Oreal Spain in 2004. Most recently, in 2016 Vianney was appointed President of the Western Europe Zone, and joined the Group's Executive Committee. Over the past few years, he has successfully transformed the zone into a multi-division operating model, which has led to significant market share growth.
L'Oréal is the world leading cosmetic group. The group offers skincare products (39.9% of sales), makeup products (19.7%), haircare products (15.4%), fragrances (12.6%), hair colouring products (8.3%) and other (4,1%). Net sales break down by family of products as follows:
- consumer cosmetics (36.9%): L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, Essie Niely, Dark and Lovely, Mixa, MG and Carol's Daughter brands;
- luxury cosmetics (36.2%): Lancôme, Kiehl's, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Biotherm, Helena Rubinstein, Shu Uemura, IT Cosmetics, Urban Decay, Ralph Lauren, Mugler, Viktor&Rolf, Valentino, Azzaro, Prada, Takami, A?sop, etc.;
- active cosmetics (15,6%): La Roche-Posay, Vichy, CeraVe, SkinCeuticals, Skinbetter Science, etc.;
- professional products (11,3%): L'Oréal Professionnel, Kérastase, Redken, Matrix and PureOlogy brands.
Products are marketed through mass distribution and distance selling, selective distribution, hair salons and pharmacies.
At the end of 2023, L'Oréal has 37 production sites worldwide.
Net sales are distributed geographically as follows: Europe (31.6%), North America (27%), North Asia (25.9%), Asia/Pacific/Middle East/Africa (8.4%) and Latin America (7.1%).