Match : Impact Reports - 2024

Creating

Meaningful

Connections

IMPACT REPORT | 2024

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CONTENTS

Global presence. Revolutionary technology. Deeper connections.

Welcome | 2	People | 13	Governance | 32
Message from the CEO	Diversity, equity, and inclusion	Corporate governance
	Talent acquisition and retention	Data security and privacy
ESG Strategy | 5	Employee development	Machine learning and AI
UN Sustainable	Community | 23	Read More | 41
Development Goals
	Community investment	About this report
Safety | 7	Community engagement initiatives	Awards
Human rights	Performance table
Safety strategy
Changing perceptions	SASB report
Safety pillars
	TCFD report
	Environment | 29
	Environmental impact

Match Group Impact Report 2024

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MESSAGE FROM THE CEO

Creating meaningful connections

Match Group is on a mission to create meaningful connections for every single person worldwide, and we take pride in delivering responsible, sustainable growth across our portfolio of brands. The past year has been remarkable not only due to our accomplishments in trust and safety, technological innovation, and environmental stewardship, but also because of our impact in the communities we serve and the lives of users who we help find connection in this increasingly disconnected world. Some of our recent achievements include:

Harnessing Artificial Intelligence (AI) with Integrity The responsible use of AI to propel our innovation efforts has been a central component of Match Group's strategy for several years. Now, we're harnessing recent advances in generative AI to continue enhancing user experiences - making connections more personal while also ensuring respect for privacy and ethical standards. By establishing our Responsible AI Principles, we have set a new benchmark for reliability and trust with our users.

Safety and Security at the Forefront Building trust and prioritizing the safety of our users has always been a key focus and guides our efforts to create a secure and welcoming space for our users. This year, we continued to elevate industry safety protocols, invest in cutting-edge technologies, and pioneer new standards to affirm our leadership position in online safety. Some standout examples include the expansion of our anti-harassment feature 'Are You Sure?' across several Match Group brands, and our first-ever global public awareness campaign to educate daters on ways they can better protect themselves against online financial fraud.

A Commitment to Our People We remain dedicated to diversity, equity, and inclusion in our workplace and on our platforms, fostering a community where everyone feels valued and empowered. Our People strategy and related initiatives are designed to reflect the diverse groups we serve and are underscored by our solid employee engagement trends. We remain committed to delivering meaningful employee experiences, including comprehensive training and development to support our innovation efforts.

"We are committed to enhancing user experiences across our portfolio

and making an impact in the lives of people around the world."

-Bernard Kim,

Chief Executive Officer

of Match Group

Full Year 2023 Performance:

Our Environmental Journey We are committed to set near-term and net-zero targets in line with the Science Based Targets initiative (SBTi), allowing us to track our impact on the planet against ambitious reduction targets. In addition, our community engagement programs, which are aimed at conservation and sustainability, enable us to build a culture of environmental consciousness within and beyond our organization.

We are steadfast in our drive to enhance user experiences across our portfolio and to make an even greater impact in the lives of people around the world. Through the collective efforts we highlight in this report, and our ambitious vision for the future, we look ahead to even more successful user outcomes in the years to come.

1. Metrics for the year-ended December 31, 2023. Adjusted Operating Income is a non-GAAP financial measure which is in addition to Operating Income, which is a financial measure presented in accordance with U.S. GAAP. Adjusted Operating Income is not a substitute for, or superior to, Operating Income. For a reconciliation of the non-GAAP measure for each period presented, see page 51.
2. "Payers'' are unique users at a brand level in a given month from whom we earned Direct Revenue. Direct Revenue is revenue that is received directly from end users of our services and includes both subscription and à la carte revenue. When presented as a quarter-to-date or year-to date value, Payers represents the average of the monthly values for the respective period presented. At a consolidated level, duplicate Payers may exist when we earn revenue from the same individual at multiple brands in a given month, as we are unable to identify unique individuals across brands in the Match Group portfolio. Note: Our brands are operated by subsidiary companies owned by Match Group.

$3.4bn

Revenue1

15.6m

Payers1,2

$1.3bn

Adjusted Operating Income1

2,600+

Employees worldwide1

Match Group Impact Report 2024

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Celebrating real-life success stories

LIFE STAGE: GETTING A PUPPY

Nick & Sam

"Dating apps like Hinge are really working to have an impact on the world where you get a more holistic view of somebody's personality."

LIFE STAGE: MARRIED WITH A FAMILY

Heidi & Blake

"You can find anything that you're looking for on Tinder as a platform and dating site."

OUR LARGEST BRANDS

TINDER

• Launched in 2012
• World's most popular app for meeting new people

HINGE

• Launched in 2011
• Designed to be Deleted®: dating app for the modern millennial, getting them off the app and out on great dates

AZAR

• Launched in 2014
• A leading 1:1 live chat and video app with user base predominantly in Asia

MATCH

• Launched in 1995
• Created millions of love stories as a top destination for singles looking for a long-term relationship

PLENTY OF FISH

• Launched in 2003
• Offers a low-pressure user experience, and live streaming, helping people to match and meet

MEETIC

• Launched in 2001
• A leader for dating services in Europe, enabling its members to find meaningful connections

BLK

• Launched in 2017
• A leading dating and lifestyle app for Black singles

THE LEAGUE

• Launched in 2015
• Designed to serve ambitious, career- oriented singles

ARCHER

• Launched in 2023
• Social-firstdating app for gay, bisexual, and queer men

LIFE STAGE: DATING

Ai & Jun

"She was unique. She was honest. She told me her story from beginning to end and I knew she was different from the others."

Match Group Impact Report 2024

HAKUNA

• Launched in 2019
• Interactive, social live streaming app enabling group video and audio broadcast

PAIRS

• Launched in 2012
• A leading dating app in Japan

OKCUPID

• Launched in 2004
• Uses daters' responses to iconic, in-depth questions to match singles based on the things that matter to them

CHISPA

• Launched in 2017
• Largest dating app for U.S. Hispanic and Latino singles

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ESG STRATEGY

Empowering connection around the world

OUR APPROACH

As global citizens of an interconnected world, Match Group is committed to making positive contributions through our environmental, social, and governance (ESG) strategy and practices.

Through an assessment of our sustainability impacts and opportunities, we identified several key topics to align our ESG initiatives and practices with the priorities of our business, our stakeholders, and our communities.

• Safety
• Data security and privacy
• Diversity, equity, and inclusion (DEI)
• People development
• Climate change
• Corporate governance

Match Group's 2024 Impact Report focuses primarily on these key material issues and is informed by the Sustainability Accounting Standards Board (SASB) and the Task Force on Climate-RelatedFinancial Disclosures (TCFD) reporting frameworks. We also report on our alignment with the United Nations Sustainable Development Goals (SDGs).

In 2022, Match Group joined the United Nations Global Compact, a voluntary leadership platform for the development, implementation, and disclosure of responsible, ethical business practices. By becoming signatories, Match Group and our brands commit to uphold the Ten Principles of the UN Global Compact on human rights, labor, environment, and anti-corruption. In 2023, we continued our pursuit of sustainable development in line with the UNGC principles. Going forward, we will continue to review our priority issues in line with our regular business planning and risk management processes.

Throughout this report, we provide an update on our commitments and our progress in line with these reporting frameworks.

Match Group Impact Report 2024

OUR STRATEGIC FRAMEWORK

Safety

Creating a safer

environment for all

	VISION
Governance	Creating
Cultivating a culture	Meaningful
Connections
of integrity
and reliability

Privacy

Providing data security

and privacy

COMMUNITY

Generating impact through community connection

ENVIRONMENT

Connecting to the world around us

People

Building diverse

teams and an inclusive workplace

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UNITED NATIONS' SUSTAINABLE DEVELOPMENT GOALS

Making a positive impact through business strategy

The United Nations' Sustainable Development Goals (SDGs) are a collaborative, global effort to achieve a better and more sustainable future for all. Represented by 17 global goals and 169 targets, the SDGs address challenges of poverty, inequality, climate change, environmental degradation, peace, and justice.

We support this effort. Throughout Match Group, we consider opportunities to align our business activities and priority areas with the SDGs and have identified key areas where we have the greatest influence and impact through our business strategy, platforms, and services. While we remain committed to responsibly managing our operations and supporting our communities in line with all SDGs, we have a direct, positive contribution to six of the 17 SDGs.

Match Group participated in the UN Global Compact's SDG Innovation Accelerator for Young Professionals, a nine-month program that empowers young Match Group employees with the tools to collaborate and accelerate business innovation towards the SDGs. Through this program, participants engaged in learning opportunities while building a network of global peers invested in sustainable development. This opportunity to nurture talent with the ambition to solve sustainability challenges also helped Match Group foster a company culture that celebrates globally minded individuals who seek to better the world.

To that end, Match Group will be participating in 2024's UNGC USA's Business & Human Rights Accelerator Program and hopes to continue to educate employees and advance our programs.

WE SUPPORT THE FOLLOWING SIX SDGS:

Goal 3: Good Health

and Well-being

Ensure healthy lives and promote well-being for all at all ages.

Goal 4: Quality Education

Ensure inclusive and equitable quality education and opportunities for all.

Goal 5: Gender Equality

Achieve gender equality and empower all women and girls.

Goal 10: Reduced Inequalities

Reduce inequality within and among countries.

Goal 13: Climate Action

Take urgent action to combat climate change and its impacts.

Goal 16: Peace, Justice and Strong Institutions

Promote peaceful and inclusive societies for sustainable development.

Match Group Impact Report 2024

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SAFETY

Building a community guided by safety

Match Group strives to create safer environments where users feel comfortable being their authentic selves. We have implemented an organizational structure to build a foundation of authenticity, empathy, equity, care, and respect for our users and the communities our platforms touch.

CONTENTS

Safety strategy

Safety pillars

Match Group Impact Report 2024

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SAFETY

Providing a safer experience

STRENGTHENING OUR TRUST AND SAFETY TEAM

At the beginning of 2023, we made updates to our Trust and Safety teams to help create more efficiency and alignment across our portfolio. As a result, there is more cross-collaboration across brands to help create more consistency in how we respond to user reports and have expanded safety features to additional platforms. This work is continuing into 2024 and our team is well-positioned to remain focused on building a safer experience for all users.

$125M+

our investment in trust and safety in 2023

Match Group Impact Report 2024

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OUR APPROACH

As an industry leader in safety, we are continuously investing in technology, setting new standards, and enhancing existing safety features, as well as expanding features, like 'Are You Sure?' and Photo Verification with selfie video to additional brands. We have implemented a trauma-informed,survivor-centric support structure across our brands and are always seeking to improve the integrity of our platforms and create safer experiences. We also collaborate with experts to enhance our practices and policies. Our executive team receives monthly briefings on relevant safety matters and associated metrics. The Board's Audit Committee receives quarterly updates, and the full Board of Directors is regularly briefed.

SAFETY FRAMEWORK

Our safety framework guides our brands in preventing and responding to potential harm both on and off our platforms. Our extensive network of safety professionals, along with representatives from the feature development and customer care teams, employs a variety of strategies to help our users lower their risk exposure when venturing into the world of technology-driven connections on and off the app. Those strategies target five key pillars:

Trust and Safety Policy, Operations, and Data

Achieving operational excellence through cross-portfolio support in developing and operationalizing community guidelines and monitoring and measuring their efficacy.

Social Advocacy

Building partnerships-internally and externally-to advocate for communities disproportionately impacted by social injustice, and to ensure that our policies, features, and programs are built to include and respect the unique safety concerns of our communities.

Law Enforcement Operations and Outreach

Building collaborative partnerships through proactive outreach and responsive engagement with law enforcement and safety experts to monitor trends and help keep our users safe-both on our platforms, and in the communities where they live.

Platform Safety Services and Features

Driving a high standard of safety by providing technical safety services and feature development, support, and maintenance.

Safety by Design

Evaluating new services and features across the portfolio to keep user safety is a focal point of design.

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SAFETY

Global safety highlights

MATCH GROUP ADVISORY COUNCIL

Celebrating its five-year anniversary in 2023, the Match Group Advisory Council (MGAC) is comprised of leading safety advocates and crime prevention advisors. MGAC meets regularly to review and assess the safety of our platforms. The Council has completed a comprehensive review of Match Group's sexual misconduct reporting, moderation, and response protocols across all Match Group platforms. MGAC also consulted on features such as 'Are You Sure?','Share My Date,' a photo verification with selfie video, and global education campaigns, including our guides to healthy dating, romance scam awareness, and digital safety tips. The Council has connected us with over 40 regional gender-based violence safety organizations and NGOs around the world and co-hosted roundtables to gather feedback on safety challenges in the U.S., Brazil, the UK, Spain, and Australia.

MATCH GROUP EDUCATES USERS ON ROMANCE SCAMS

Following the launch of Match Group's first-ever global public awareness campaign to educate daters and consumers on how to date safer and help stay protected against the different forms of online fraud, this year, users across Tinder, Hinge, Match, Plenty of Fish, Meetic, OkCupid, and OurTime, in more than 15 different countries, received periodic messages alerting them to tips and common behaviors to watch out for to identify potential scams.

Match Group, along with victim advocates and cyber-crime investigators, developed several tips to help users identify, prevent, and report malicious actors - on dating apps or any online platform. For more information on how to avoid romance scams, see our safety tips.

This consumer media campaign resulted in creating more user awareness of these types of crimes and common behaviors of scammers to better protect themselves on our platforms and any online platform.

Following this successful campaign, Match Group teamed up with Tinder to sponsor the inaugural "World Romance Scam Awareness Day" on October 3. In collaboration with Mean Girls actor Jonathan Bennett we created a PSA to remind users how to avoid online financial scams and spot toxic behaviors. And yes, we all wore pink.

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SAFETY

Our safety pillars

TRUST AND SAFETY POLICY,

OPERATIONS AND DATA

Our overall safety approach has long focused on continuous investments in new, innovative technology that is rooted in detecting and preventing potential harm, encouraging users to report bad actors, and proactively banning accounts that violate our Terms of Service. These tools encompass automatic scans of potentially harmful content and thorough manual reviews of suspicious profiles.

Match Group employs a team of Trust and Safety professionals who are dedicated to creating a culture of safety. The Trust and Safety team relies on technical experts and oversight bodies to educate users globally about potential risks and how to identify them. When issues are identified, critical response teams are deployed to ensure unsafe situations are alleviated.

SOCIAL ADVOCACY

Our investment of cross-functional resources in safety and advocacy helps apprise users of risks in their communities and of our vigilant efforts to make them feel safe and supported. We endorse personal safety, human rights, mental health awareness, and suicide prevention organizations around the world, and partner with globally- recognized NGOs to inform our safety strategy, advocacy efforts, policies, and culture.

• Match Group's Social Advocacy team joined the Social Impact team based on their joint partnerships with leading safety NGOs and interconnected workstreams. We also strengthened and added a number of key partnerships with safety organizations. These critical relationships allow us to leverage their expertise to improve our safety and social impact initiatives, make our platforms safer, and interpret community trends. We have collaborated with expert nonprofit and
  NGO partners globally to facilitate safety- related training, consultation, campaigns, and research across the portfolio. Among our partners were Crisis Text Line, Groupe SOS, the Human Rights Campaign, the MeToo movement, NO MORE, The Anti- Violence Project, A Call to Men, the Trauma
  Stewardship Institute, Ujima: The National
  Center on Violence Against Women in the Black Community, Women's Services Network
  (WESNET), and Disability:IN. Representatives of many of these organizations spoke at our in-person Safety Summit and to our employee base throughout the year.
• We facilitated 15 safety and accessibility training sessions with expert safety partners, with a focus on Trust and Safety teams.

Issue areas encompassed LGBTQIA+ Cultural Literacy, Sexual Violence Prevention and Understanding Consent, Decision Fatigue and Cognitive Overload, Sex Trafficking Prevention, Dating Safety Practices for women of color, and Disability Awareness and Accessibility on dating apps.

• We also further expanded our international outreach, hosting NGO roundtable events in several European countries to discuss gender-based violence, bringing together 20+ organizations committed to fighting sexual abuse and online violence.
• In partnership with Disability:IN, we co- hosted a three-part series to educate our employees on the fundamentals of inclusivity and accessibility for people with disabilities. We introduced the series with a "Dating & Disability Panel," a user-centric discussion that focused on panelist experiences with online dating and recommendations for improvement for people with diverse disabilities. We used learnings from the panel discussion along with tailored UX research from our feature design and engineering team to enhance accessibility capabilities of features and inform future marketing and development.

Healthy Dating Guides

Tinder's teams in Australia and India developed resources to promote dating safety and help prevent sexual violence through safety guides and personal stories from sexual assault survivors. Additionally, the U.S. partnership with NO MORE expanded to deliver Healthy Dating Guides to users in eight countries- Germany, Spain, Sweden, Norway, Denmark, Italy, France, and the Netherlands-in their native languages on Tinder, Hinge, Meetic, and OurTime. The guides provide actionable steps and considerations for every stage of the dating journey from online to in real life (IRL) and beyond. In Sweden, these guides were distributed to health clinics throughout the country.

In France, Match Group partnered with Fédération Nationale Solidarité Femmes to provide a public resource guide on how to recognize violence and respond to victims. Tinder partnered with HandsAway and Consentis to launch an awareness campaign to inform users of the basics of consent and why it is essential in relationships.

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