RITZ, announced the company is releasing new limited-edition Buttery-er Flavored Crackers and encouraging fans to 'Live Buttery-er.' Infused with extra buttery-er flavor, the crackers are set to redefine indulgence for snacking enthusiasts nationwide. To commemorate the grandeur of the cracker, the RITZ brand is teaming up with renowned jewelry designer Greg Yüna to create a 24-karat solid gold bar in the shape of a stick of butter, valued at approximately $100,000, and offering fans who 'Live Buttery-er' a chance to win it.

The RITZ Buttery-er Crackers capture the buttery flavor that fans know and love, elevating the flaky and irresistible crackers with an extra boost of decadence in every bite. To build on this launch, the RITZ brand is rallying fans to embrace the essence of 'Living Buttery-er' by adding a touch of extravagance to life's everyday moments. Whether it's a dash of authenticity, a burst of vibrancy, a hint of bling, or a dose of swagger, RITZ Brand invites fans to savor life's pleasures by adding a little something ?extra?

to everything they do. The limited-edition RITZ Buttery-er Crackers, with an SRP of $4.29, will be available at retailers nationwide starting April 29, 2024.