In recent years, mergers and acquisitions activities have become an important channel for investment in
- At its meeting held on
September 5, 2022 , theNamibian Competition Commission resolved to approve the acquisitions byHeineken International BV (Heineken BV ) with conditions. - The transaction entails
Heineken BV increasing its shareholding inNBL Investment Holdings (Pty) Ltd and thereby acquiring control overNBL Investment Holdings (Pty) Ltd , which is the holding company ofNamibia Breweries Ltd (NBL). - The transaction further entails
Heineken BV through NBL acquiringDistell Namibia Ltd , aDistell Group Holdings Ltd subsidiary.
Heineken is the second biggest beer producer in the world and is active in producing, marketing, and distributing beer and other beverages. The acquisition will thus place NBL in a better position to compete with other global players within and beyond
According to NBL, the acquisition could see the foreign direct investment of close to N$10 billion flowing into
However, this is subject to seven conditions, including no retrenchments and the establishment of a small business development fund, among others.
The outlined conditions
The approval from NaCC comes with terms that include no retrenchments of employees below management level for five years, products consumed in
Arney Tjaronda, the junior equity analyst at HEI, said conditions set by the NaCC protect the interests of ordinary Namibians.
"Mergers and acquisitions often result in massive lay-offs, but the moratorium on retrenchments means people will keep their jobs, especially those below management level, which could be the unskilled to semi-skilled labourers," he said.
Creation of an
The NaCC imposed a condition requiring the establishment of an
"The fund will be used to build the capacity of selected MSMEs, thereby making them sustainable. The fund is aimed at capacitating MSMEs, and by doing so will lead to growth and the sustainability of the sector, leading to further employment creation and economic growth," the NaCC said.
Retrenchments of employees below management level for five years
The commission said due to the similarity in operations of the merged entities, the merger may result in a duplication of functions and positions, and it imposed a moratorium on retrenchments.
"There shall be no retrenchments of employees below the management level of the merged entity in
Free to allocate up to 10 per cent of chilled space/refrigerators
The regulator said retailers would be free to allocate up to 10% of chilled space/refrigerators in each beverage cooler owned by NBL or
"This allocation right will apply only to products manufactured or packaged in
The commission said it identified entry barriers as a concern, particularly the ability of small Namibian companies to enter the market.
NBL's commercial policy prohibited retailers from placing other products in NBL-branded refrigerators. After the merger, the likelihood of this policy being enforced could deter or limit the entry of Namibian-owned and Namibian-controlled undertakings into the market.
Rights to produce, market, distribute and sell Heineken's Strongbow brand
A further condition is that the merged entity will license the rights to produce, market, distribute and sell Heineken's Strongbow brand in the territory to a purchaser within one year.
The divestiture of the Strongbow brand will take the form of a perpetual, royalty-free licence for the use of the Strongbow brand.
"The commission further directed the merged entity not to engage in any activity that could reduce the value of Strongbow, hinder its sales, or render it an ineffective competitive product. Strongbow must be divested to an entity that does not have any relationship with the acquiring group and its subsidiaries," the note reads.
Products consumed in
Since all of Distell's products are manufactured in
It was therefore determined that the merged entity would establish a significant proportion of Distell's current production in
These will include up to 50,000hl of Distell's production and packaging of Hunters and Savanna brands from
Sourcing services procured from Namibian-owned undertakings.
The other condition is that the merged entity will continue sourcing services procured from Namibian-owned undertakings.
The Commission was concerned that the Merged Entity might source products or services abroad (i.e., import substitution). The Commission imposed the following conditions to ensure that local sourcing continues post-merger. The Merged Entity, in respect of Input Products, sourced locally pre-merger and having regard to existing agreements shall continue sourcing the referenced Input Products locally.
Amendment of NBL Commercial Policy
The existing NBL Commercial Policy must be amended, and the Merged Entity shall educate its employees and inform the market of the new changes to its Commercial Policy.
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