Q&A: How to balance brand building and performance marketing in healthcare

A. I came to St. Elizabeth from Proctor & Gamble, a world leader in brand-building and marketing. I'm coming with my experience in mind and how things were done at P&G, and how we can connect the dots here at St. Elizabeth-thinking about how brands are thought of, and particularly the equity of place and positioning that you own in the industry or categories in which you compete. [...]

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