Northbaze Distributution AB, part of Northbaze Group has successfully launched a partnership in the pursuit to extend its business to the Gifts channel. Initially, Northbaze will supply its branded products from JAYS and KRUSELL. With time, this will also develop into Northbaze being a producer of branded as well as non-branded products. Intraco Trading is a high-end supplier for?distributors in the Gifts & Premiums market that supports different costumers across Europe. Intraco is a central hub for New Wave Groups technical promotional products. Northbaze delivered the first products in November and both parties see this a long-term partnership.