Omnicom reported on Tuesday evening an increase in adjusted EPS of 3.7% to $1.67 for the first quarter of 2024, as well as an increase in adjusted EBITA of 4.1% to $500.4 million, representing a margin down 0.2 points to 13.8%.
The communications group's revenues rose by 5.4% to $3.63 billion, driven by organic growth of 4% and the acquisition of Flywheel Digital in its precision marketing discipline.
By discipline, organic growth was driven in particular by advertising and media (+7%) and experiential (+9.5%), while geographically, Latin America delivered by far the best performance (+22.3%).
Copyright (c) 2024 CercleFinance.com. All rights reserved.
Omnicom Group, Inc. is a holding company organized around 7 areas of activity:
- advertising services (53.7% of revenues). In addition, the group offers media consulting services and is developing an advertising space purchasing business;
- public relations services (10.7%);
- digital marketing, direct marketing and digital transformation services (10%);
- advertising and communication services for the health and pharmaceutical sectors (9.4%);
- field marketing services and development of merchandising solutions (6%);
- commercial marketing and brand strategy consulting services (5.8%);
- experiential marketing services (4.4%).
Net sales break down by market between pharmaceutical and healthcare (15%), food and beverage (14%), technology (11%), automotive (10%), consumer goods (8%), financial services (7%), travel and entertainment (7%), retail (7%), telecommunications (5%) and other (16%).
Net sales are distributed geographically as follows: North America (54.2%), Europe (29%), Asia/Pacific (12.1%), Latin America (2.6%), Middle East and Africa (2.1%).
OMNICOM GROUP., INC. 
