Peloton and TikTok announced an exclusive partnership to bring Peloton's world-class workout content to the TikTok community. Together the two brands will merge culture and creativity to inspire a new generation of fitness content and creators. This will result in a new fitness hub on TikTok ?

#TikTokFitness ? on which Peloton will have a dedicated, co-branded hub that houses custom Peloton content: #TikTokFitness Powered by Peloton. This marks the first time Peloton will produce bespoke social content for a partner outside of Peloton-owned channels.

Content will include select live Peloton classes with and without equipment required, original Instructor series, ongoing creator partnerships, Peloton class clips, and celebrity collaborations, all accessible via the #TikTokFitness hashtag, curated on the Peloton hub. With 1 billion active TikTok users globally, #TikTokFitness has the potential to deeply inspire and positively impact content in the wellbeing space in a new and creative way. Peloton's recent Anyone.

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which will prominently ground the look and feel of the Peloton hub ? will be authentically integrated into the curated content hub, reinforcing the brand's commitment to making fitness more accessible. The #TikTokFitness Powered by Peloton hub will be available in the US, UK, and Canada.