PVR INOX Limited announced about the opening of 7 screen multiplex KOPA Mall, Koregaon Park, Pune, Maharashtra. The cinema showcases the country's leading luxury cinema formats, Director's Cut and the immersive ICE Theatres®, both marking their debut in the West Region. The most notable aspect of this cinema is that it brings with it 5 Director's Cut auditoriums within PVR INOX's `The Luxury Collection' portfolio, known countrywide for offering sophisticated and immersive movie-viewing experiences.

The cinema also houses the ICE Theatres® and a Premiere auditorium where modern splendor and redefining comfort meet cutting-edge cinema technologies such as 4K Laser projection, Dolby Atmos sound, and Next Generation 3D. Adjacent to it, the Gatsby resto-bar adds to an exceptional experience through its unparalleled premium dining entwined with a lavish cinematic experience. Surrounding the theater are world-class culinary options including The Popcorn Bar with its wide array of flavoured popcorn, La Cuisine serving contemporary continental cuisines, and Simply Sushi for its authentic sushi.

The new cinema, accommodating 751 guests, serving a high-end catchment area in Pune will augment PVR INOX foothold in the state of Maharashtra with 277 screens in 55 cinemas. The company consolidates its presence in West India to a total of 367 screens in 79 cinemas. Directors' Cut is the pinnacle of luxury at PVR INOX and sets the bar for sophisticated and high-end hospitality and entertainment.

From its ultra-plush auditoriums, world-class projection and surround sound, completely reclaimable armchairs with pillows and blankets, a personal attendant call system, an intriguing in-seat food and beverage menu, and luxurious lounges, every detail is carefully engineered to deliver the ultimate comfort for the patrons. The state-of-the-art ICE IMMERSIVE® technology from France is a sensorial experience that features LED panels on each side of the auditorium. These fill the moviegoer's peripheral vision with supplementary ambient colors and shapes while complementing the action on the main screen.

While the ultimate visual experience is enhanced through 4K Projection, the optimal audio playback comes alive with the 3D Dolby Atmos®, and the ergonomic comfort is aided by custom-made 60cm-wide seats aligned in curved rows offering ideal orientation towards the screen. With a visually stunning and refined interior characterized by modern elegance, the cinema is adorned with a sophisticated palette of white, black, and grey stone. Carefully crafted to elevate the movie going experience, it welcomes visitors for an exceptional cinematic journey.