Reckitt Benckiser : Dettol joins forces with CleanedUp

Today, Dettol announces the launch of a new programme to help businesses raise hygiene standards when they reopen in partnership with CleanedUp (a brand of theUp.co) who supply simple and easy to install sanitising solutions. The new partnership will offer businesses access to hygiene products, free hand sanitiser or wipe dispensers and enhanced cleaning training materials.

As the Coronavirus (SARS-CoV-2 virus) pandemic continues to affect UK businesses, a study found that 91% of consumers expect business owners to implement hygiene protection measures² and 60% of consumers admit being extremely concerned about hygiene when out of home³. It also affects shopping behaviour with 65% of consumers admitting spending less time in shops because they don't want to be there³.

Dettol and CleanedUp's ambition is to help UK businesses with hygiene solutions when they reopen by giving them access to UK leading disinfectant brand's¹ products that will help reassure patrons that hygiene precautions are being taken by businesses to help protect people.

When businesses sign up to one of the Hygiene plans in the program, they will have access to free Dettol hand sanitiser or wipes dispensers5, and be able to buy Dettol hygiene kits containing a wide range of disinfection product solutions. With Dettol's science-based research and over 80 years of expertise, the products available on the CleanedUp online store are proven to kill 99.9% of bacteria and Coronavirus (SARS-CoV-2 virus)⁴.

As part of the program, businesses across the UK will also receive enhanced cleaning guidelines and Dettol branded marketing materials such as floor and door stickers to help give their customers confidence on the measures they are taking to stay hygienically clean, while helping reduce the spread of bacteria and Coronavirus (SARS-CoV-2 virus).

Jonathan Weiss, Commercial Director at Reckitt Benckiser Business Solutions Europe & ANZ, says; 'Businesses around the country will be planning on the best ways to reopen with a focus on ensuring a hygienically clean environment and encouraging good hand hygiene in the facilities.